Inspiration

GEO, AIO, ASO, AEO etc….are the new words everybody is talking about, but what should we actually do with them and should we invest in these new strategies? Or are they just trendy abbreviations in the world of search?

AI in Digital Marketing: Immediate Impact. Missed the session? Rewatch now for fast-paced, actionable strategies—not just future talk. See real examples of predictive/generative AI boosting loyalty, ROAS, and personalization. Get your roadmap today!

Search is changing fast with AI, voice, and video. Marketers must adapt how they think and work. Staying current with trends isn't just smart—it's a competitive necessity.

Accessibility is BIG. 1 in 4 EU adults have a disability (101M!). Missed the session? Watch the recording: Learn quick wins, rally support, and prep for the EAA (post-June 2025). Unlock better UX for everyone!

Digital advertising has a dark side (ad fraud, carbon footprint, privacy). Learn how to navigate these ethical risks and discover the conscious choices you can make to drive positive, responsible growth.

Post-Cookie World Alert: Third-party cookies are leaving! Learn about Marketing Mix Modeling (MMM), the privacy-friendly measurement solution used by Google & Meta. Watch the Masterclass!