Fantastic news, we're now B Corp certified!
It's not just a pat on the back; it's a serious commitment to using our business as a force for good. And let's be real, in today's world, that's more important than ever.
What it means to be B Corp Certified
B Corp Certification is a designation that a business is meeting high standards of verified social and environmental performance, accountability, and transparency throughout its entire operation. It legally obliges companies to consider the impact on their employees, clients and customers, society and the environment in their decisions, leading to a focus on the positive effects for all these stakeholders.
Why it’s a big deal
This certification didn't come easy (because nothing worth having ever does, right?). We had to go through a rigorous assessment process that looked at everything from our impact on society to how we treat our employees.
We had to meet a score of at least 80 points on the B Impact Assessment, an evaluation of our positive impact that had to be backed with strong case examples (we scored 90.1 by the way!). In addition, we had to pass a risk review (an evaluation of our company’s potential negative impact) and change our corporate governance structure to be accountable to all stakeholders, not just shareholders. Finally, we needed to show transparency by allowing information about our B Corp Certification performance to be publicly available on our B Corp profile on B Lab’s website.
Simply put, it's like a full-body scan for businesses, and we're proud to share that we surpassed expectations with stellar grades. Not bad for a company with over 360 employees across Belgium and the Netherlands!
Why we wanted to be B Corp certified
We believe that businesses have the power to change the world. By becoming a B Corp organization, we're not just talking the talk; we're walking the walk. We're legally committing to consider the impact of our decisions on our workers, clients, suppliers, community, and the environment. It's like we're not just playing the game; we're changing the rules.
"We want to set an example for our industry and show that it is possible to harness technology and creativity for positive growth. "
- Sammy Colson, CEO Springbok
Why it’s good for our clients and us
In a world where consumers are increasingly conscious about the brands they support, being a B Corp gives our clients an edge. It's like a stamp of approval that says, "Hey, these guys are serious about making a positive impact." It means they're partnering with a company that's committed to not just their success, but the success of our planet and communities too.
For us, this certification is a true booster for our sustainability efforts. It's going to push us to keep innovating, to keep finding new ways to use technology and creativity for positive growth.