Cookie policy

Introduction

We use cookies and similar technologies to help us in providing a good surfing experience when you browse our Website. They help us improve the operation of our Website, to understand the interests of our users and to measure the Website’s efficiency.

This cookie policy provides you with clear and comprehensive information about the cookies we use and the purposes for using them.

1. Types of cookies

Depending on the domain to which it belongs, there can be: 

  • “First party cookies” - are the cookies delivered by the entity that operates the visited domain. In this case, first party cookies are those served by Springbok while you’re browsing on springbokagency.com 
  • “Third party cookies” - are the cookies delivered by entities that do not operate the domain you visit. In this case, your current browser can also store a cookie while you browse on springbokagency.com

Depending on their lifespan, there can be: 

  • “Session cookies” – are cookies that are either automatically deleted when you quit your browser, either have a specific lifespan 
  • “Persistent cookies” – are the cookies which remain on your device until you delete them or they expire

2. Our cookie statement

We and our affiliates, third parties, and other partners use cookies and other identification technologies on our Website.

We use cookies to:

  • remember that you have visited us before; this helps us identify the number of unique visitors we receive
  • collect anonymous statistical information about:
    • how, when and for how long you use our Website
    • where you have come to the Website from
    • the device and browser you used to get on our Website
    • your traffic patterns on the Site
    • where you leave the site
    • which pages retain visitors the longest
    • what keywords you use to find our Website

In order to improve our Website, we use Google Analytics, a web analytics service offered by Google Inc. Google Analytics uses these cookies to help our Website analyse how our visitors use springbokagency.com. The information collected by these cookies is stored by Google and is used to evaluate your Website use and generate activity reports.

Types of used cookies and similar technologies

Cookie Type

Name

Purpose

Lifespan

First Party

wordpress_test_cookie

Cookie dropped by our platform to provide strictly necessary services

1 year

First Party

springbokCookieConsent

Cookie dropped by our platform to provide strictly necessary services

1 year

Session, Third party

_gat_UA

This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.

1 minute

Third Party

_hjIncludedInSample

This cookie is associated with web analytics functionality and services from Hot Jar, It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.

1 year

Third Party

_hjid

Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

1 year

Third Party

_fbp

Cookie is placed by Facebook to track visits across websites and optimise advertising

3 months

Third Party

_ga

This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

2 years

Third Party

_gid

This cookie is responsible for tracking user behavior. It expires after 24 hours of inactivity.

24 hours

Please note there might be temporary cookies used on our Website that are not included on this list. For further information or questions please contact the Springbok team via email at gdpr@springbokagency.com.

Similar technologies

Facebook Custom Audience Pixel

Our Website also uses Custom Audience Pixel, a small piece of JavaScript that is incorporated into each of our web pages. We use Custom Audience Pixels to record information about the way visitors use the Website. This pixel records information about the user's browser session, which it sends to Facebook. The collected data remains anonymous. This means that we cannot see the personal data of any individual user. A cookie will be saved onto your computer and will expire in 180 days or until you visit the site again.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag to gain insider knowledge about our Website visitors and their behaviour in order to improve our services through LinkedIn. This Tag is a snippet of code provided by LinkedIn and enables the collection of metadata such as IP address information, timestamp, and events (e.g. page views). All data is encrypted and anonymous. LinkedIn installs a browser cookie which is stored for six months from your last activity on the site or until you delete it.

Twitter Conversion Tracking

Is a small piece of JavaScript placed on our Website and stored on Twitter. The tag enables us to measure the number of Twitter users that perform a desired action after viewing and engaging with our ads on Twitter. It will help us measure which of our campaigns drive actions such as site visits, sign ups or downloads. This feature may collect your IP address, visited page and sets a cookie to enable its functioning. All the collected data stays encrypted.

How to manage cookies?

Due to recent changes in the EU law, all operating websites are required to obtain consent for using or storing cookies on your device.

You may remove, disable or accept cookies on our Website anytime by changing your browser settings. To learn how to delete, disable or accept them, check your browser provider's web site via the help screen.

To learn more about how to manage cookies, visit http://www.allaboutcookies.org/manage-cookies/.

3. Applicable law and juridiction clause

Together with our Privacy Policy, the present Cookie Policy shall be governed, interpreted and executed in accordance with Belgian law, which is exclusively applicable to any eventual dispute. Only the courts of Belgium are competent to adjudicate with disputes arising out of or connected to our Privacy and Cookie Policy.

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