Inspiration
Explore our press releases, developments, and must-read news topics.
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The 8-second filter: how marketing automation actually reaches Gen Z
Here is how modern marketing automation turns Gen Z's micro-attention span into actual brand loyalty.Emma Merckx & Mirthe Maas -
AI in Gmail is changing the rules of email marketing: here is your chance
Google's expanding AI tools in Gmail are fundamentally changing email visibility. Discover how you as a marketer can turn this shift into an advantage.Stan Plandsoen -
What happens when your newsletter takes social media seriously
CRM is a discount channel. Or is it? What Swapfiets discovered when they stopped treating their newsletter like a promotional folder.Emma Merckx -
Young talent keeps Springbok on its toes
While the job market often demands immediate experience from recent graduates, Springbok Group breaks this cycle by empowering young talent from day one. -
TikTok Shop in Belgium: How brands can win the social commerce revolution
TikTok Shop launches in Belgium in 2026! Learn how to master the for you page algorithm, utilize creator affiliates, and establish the tricks required to win.Lisa Vande Weghe -
Why real incrementality starts where the platform ends
Platform data only tells half the story. Learn why measuring outside of ad channels is the only way to see if your marketing is driving new growth or just catching existing demand.Stan Lahaije -
Springbok becomes the digital partner of the National Lottery.
We are thrilled to announce that Springbok is the new digital partner for the Belgian National Lottery. We become responsible for the digital production and the optimization of digital campaign assets.Tim Vergouts -
Running Google Ads on autopilot? Time to grab the wheel.
Hitting your 2026 growth targets won't happen by simply throwing more budget at Google Ads. Discover how to take back control and start steering your campaigns on actual bottom-line profit.Jeroen van Eck