Inspiration
Explore our press releases, developments, and must-read news topics.
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Retail’s battlefield: how to win trust in a market full of fakes?
The retail market is full of fakes, and customers are skeptical. How can an established brand rise above the noise? Here's how to stop competing with fakes and start winning on trust.Nienke Lambert -
4 Steps to turn your videos into profitable assets
Your short-form videos on TikTok and Reels get thousands of views and likes. But when you check your sales reports, nothing is happening. This is a common frustration. The good news? It isn't a video problem; it's a strategy problem that you can fix.Lisa Vande Weghe -
AI in Accessibility: the magic and the mess
AI is reshaping how we build digital products. Accessibility is in the shift. See the magic and the mess as we explore using AI to create more inclusive experiences - without losing trust and context.Alyona Matvieieva -
Behind the Effies: 6 questions you always wanted to ask.
Two Effies: gold for Foodbag, silver for My Family. A huge milestone, but what does it all mean? We sat down with three members of the team behind the winning campaigns and asked the questions you've always wanted to ask.Nienke Lambert -
How mobility brands can stay in the fast lane
True premium value is defined by service. Springbok empowers brands like Mercedes-Benz & Bridgestone to deliver hyper-localized customer experiences with Marketing Automation and strong local campaigning.Nienke Lambert -
Hello, Switzerland!
Springbok expands into Switzerland with a new office in Lausanne, helping Swiss brands achieve real results with our AI-driven marketing solutions.Nienke Lambert -
The big power of little words: how micro-copy boosts your conversions
Tiny words, big impact. Discover how micro-copy (CTAs, buttons, and small text) can add personality, boost conversions and make your brand stand out.Judith Ooghe -
Predicting the unpredictable: meet Google’s AI Max
Google’s AI Max turns search unpredictability into opportunity, by helping advertisers reach the right people, at the right time, with smarter campaigns.Yevheniia Romashova