Inspiration
Explore our press releases, developments, and must-read news topics.
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Your Google Analytics is capable of tracking AI search today.
Stop guessing how AI search affects your brand and start using the data you already own. We'll show you how to unlock AI insights in Google Analytics without spending a single cent on new tools.Thijs van Beers -
Joe Public Belgium wins Bronze Euro Effie and claims title of ‘Most Effective Agency’
Joe Public Belgium has brought home a Bronze Euro Effie in the Best of Europe category. By adding this European Bronze to our national Gold and Silver, we’ve officially claimed the title of 'Belgium's Most Effective Agency’.
Joris Joosten -
Beyond the free burger: winning loyalty in fast food
How do Burger King, Dunkin' & Quick win at retention? Discover how smart loyalty programs and authenticity turn customers into fans.Jens Standaert -
From supermarket to digital shelf: two effective D2C strategies for FMCG
Winning on the shop floor is in your DNA. But online, those rules don't seem to apply. The digital shelf is a different game. So how do you turn loyal fans into online customers?
Michiel Van Riemsdijk -
BNP Paribas Fortis chooses Springbok to strengthen social presence
Springbok has been selected as the new social media partner for BNP Paribas Fortis. We will focus on strengthening the bank's social media strategy, working in close collaboration with their in-house team.Nienke Lambert -
Why vanity metrics are hurting your business
Are your marketing KPIs green while the business is in the red? You might be stuck in the "vanity trap." Learn how to focus on the metrics that actually drive business impact.Youri Harmsen -
Retail’s battlefield: how to win trust in a market full of fakes?
The retail market is full of fakes, and customers are skeptical. How can an established brand rise above the noise? Here's how to stop competing with fakes and start winning on trust.Nienke Lambert -
4 Steps to turn your videos into profitable assets
Your short-form videos on TikTok and Reels get thousands of views and likes. But when you check your sales reports, nothing is happening. This is a common frustration. The good news? It isn't a video problem; it's a strategy problem that you can fix.Lisa Vande Weghe