BNP Paribas Fortis chooses Springbok to strengthen social presence
Springbok has been selected as the new social media partner for BNP Paribas Fortis. Together we will focus on further strengthening the bank's social media strategy, and we'll be doing this in close collaboration with their in-house team.
The objective is clear: to help BNP Paribas Fortis achieve a stronger, more differentiated brand voice on its social channels and ensure solid brand consistency. In this partnership, Springbok will guide and coach the in-house social media team at BNP Paribas Fortis, assisting them at a strategic, conceptual, and content level.
This collaborative model - working with an internal team rather than simply taking over - is an approach we fundamentally believe in. It’s a method perfectly suited for large organisations that already have a mature digital vision.
The fact that we will be working closely with the BNP Paribas Fortis social media team is an approach we strongly believe in. Large organisations with a mature digital vision are looking for a partner who can complement their internal expertise and elevate it to a higher level. This way of working fits perfectly with the seniority of our team.
Head of Social & Performance at Springbok
Annelore Marynissen, Head of Corporate Reputation at BNP Paribas Fortis, highlighted the reason for their choice:
We were looking for a partner with the necessary solidity, strategic experience, and creativity. Springbok convinced us with a particularly strong case and a clear vision on collaboration that perfectly matches our team's ambitions.
Head of Corporate Reputation at BNP Paribas Fortis
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