Marketing Measurement

Learning to Live in a Post-Cookie World

It's difficult to imagine a website visit without the infamous cookie pop-up. But as we prepare for an empty cookie jar, how will marketers measure performance?

While most marketers still rely on third-party cookies, Marketing Mix Modeling (MMM) has been hailed as the next big solution. But what does the future of measurement actually look like?

Springbok experts Luuc van der Aa (Growth Lead) and Bart van Vlerken (Marketing Analyst) break down this open-source, privacy-friendly solution used by tech giants like Google and Meta.

In this masterclass, you'll walk away knowing:

• How marketing measurement evolved from the 1980s to the post-cookie era.
• The core, pros, and cons of Marketing Mix Modeling.
• How to determine if MMM is suitable for your brand.
• How your current mix of measurement solutions can collaborate for the best results.
• Practical tips on how to work with your MMM results.

Ready to find your cookie-less measurement solution? Watch the masterclass today!