Responsible Advertising

Can Digital Advertising and Ethics Coexist? 

Advertising has fundamentally shaped the internet—offering marketers unprecedented ability to know exactly what their audience needs and when. But this immense power is not used for great things alone.

How do you, as a marketer, navigate an increasingly complex digital ecosystem plagued by ad fraud, information bubbles, privacy concerns, and a massive carbon footprint?

Springbok Strategy Director Youri Harmsen dives into the impact of digital advertising on both marketing and society. He covered the risks you need to be aware of and, most importantly, showed how you can minimize negative impacts and drive positive, responsible growth.

In this 45-minute masterclass recording, you'll walk away knowing:

• The good, the great, and the problematic side of digital advertising.
• A clear definition of responsible advertising (and what it is not).
• The different ways your brand can make a positive social impact.
• How to make conscious choices that shape a sustainable future.

Do you choose greatness? Watch the rewatch today to start advertising responsibly!