10 Use Cases of AI in Digital Marketing

Are you asking yourself how to implement AI to drive measurable results?

This isn’t about abstract future trends - it's about actionable strategies that your marketing teams can implement straight away for immediate impact.

Real-world AI in action

We show examples of predictive and generative AI applied directly to your toughest challenges. Rewatch as we break down how to use AI effectively for:

• Loyalty, Retention, and CLV (Customer Lifetime Value)
• Optimizing ROAS (Return on Ad Spend) and media mix modelling
• Accelerated Content Production and hyper-personalisation
• Improving Testing cycles and customer service efficiency
• And much more.

After watching this essential session, you won’t just walk away with theory; you'll have a clear plan:

• Real-world examples from brands already deploying AI effectively to drive sales.
• Clear steps to replicate these high-impact tactics in your own organization.
• A solid roadmap to immediately improve customer engagement, conversions, and sales.

Stop wondering how to use AI and start executing. Watch the recording today to move from concept to measurable results.