Generative Engine Optimisation (GEO)
GEO, AIO, ASO, AEO... are these just trendy abbreviations, or do they represent the crucial new strategies you need to be investing in?
The truth is, demand for your information hasn't disappeared - only the points of discovery have multiplied. Too many brands still operate as if one channel can do it all, but customer attention is now fragmented across Google, LLM assistants, social media, retail media, and creators.
Your new search strategy: channel-less discoverability
The era of tying your growth to a single algorithm is over.
With GEO (Generative Experience Optimization), your brand is designed to be found on every touchpoint. In this recording, we walk through a new search approach that covers:
- Channel-less discoverability across all platforms.
- Content built for both search and chat.
- Measurement frameworks that are trusted in the boardroom.
Learn how to build a strategy that compounds everywhere your customers search, scroll, and ask.
Beyond organic traffic: the right metrics
In this new era, we believe focusing solely on organic clicks and traffic is no longer enough. So, what is important to focus on?
Rewatch as SEO Specialist Jacco Hermus and online marketing specialist Charlotte De Pauw dive into all the speculations and solutions of GEO. They show how Springbok is adapting these new developments and preparing big brands for the future of search, so you can boost your organic visibility not only in Google but on all platforms!
In this 45-minute recording, you'll:
- Get to know what GEO is all about and why it’s not just a passing trend.
- Learn how LLM models work and what kind of information sources they rely on.
- See how big brands are already ahead and how we helped them get there.
- Discover the first steps you can take today to improve your content for this new world.
- Monitor the right search metrics and KPIs, moving your reporting beyond traffic-only insights.
- Get takeaways for effective GEO tactics (Spoiler alert: SEO is alive more than ever).