Digital Accessibility

You might think you don’t have many customers with disabilities using your digital channels or services. Or are you underestimating the scale?

Did you know that 27% of Europeans over 16 have some form of disability (physical, cognitive, sensory, or neurological)? That’s 1 in 4 adults in the EU—equating to a whopping 101 million people! This market segment is huge, yet often overlooked by business. It’s time to change that perception.

Breaking down the barriers 

If you missed our masterclass, you can catch the full recording where our Springbok Accessibility Expert team breaks down what digital accessibility really means.

They take you on a journey through the digital world as experienced by people who can’t see, can’t hear, can’t use a mouse, or can’t focus on what they just read. You’ll see firsthand how small, cost-effective improvements can make a big difference to your bottom line and user experience.

By breaking down barriers for individuals with impairments, you open the door to new customers and create a better digital experience for everyone. In this session recording, you’ll:

• Gain inspiration and solid reasons to shift towards a more accessible website, app, or digital service.
• Identify the key players within your organization who can champion this cause and learn how to rally their support.
• Understand how accessibility lays the groundwork for seamless interaction with future AI systems and can boost your search engine rankings.
• Learn how to avoid legal pitfalls associated with the European Accessibility Act (EAA) coming into effect after June 2025.

Let’s bust the misconception that accessibility is complex, dull, and unnecessary. Watch the rewatch today and commit to a bright, inclusive digital future!