The Future of Search

Search as we know it is changing (Google who?)—and that’s a good thing. AI, voice search, TikTok, and YouTube are shaking up our familiar SEA and SEO landscape, bringing tailored results and instant answers on the go. This involves a huge shift in how you, as a marketer, need to think, perform, and work. Staying on top of and implementing the latest trends isn’t just smart—it’s necessary to remain competitive.

So, how can marketers adapt to this new world of search?

Senior SEO Specialist Jacco Hermus and Advertising Team Lead Guus Cuppen dive into the current state of search marketing and looked ahead to the future of search. Together, they show how we at Springbok are tackling these changes, preparing for what's next, and ensuring your SEO and SEA strategies are ready to adapt.

In this 35-minute session recording, you'll:

• Learn how new technologies are changing the way people search for information.
• Discover how blending SEO's organic search with SEA's targeted ads creates higher visibility and more clicks.
• See how big brands are already ahead—and how we helped them get there.
• Get takeaways for a winning search strategy (spoiler alert: don't only use Google's data to really boost ROI).

Ready to future-proof your search marketing? Watch the rewatch today!