Cutting Navigation Time by 50%: Group S's User-Centered Website Redesign

Executive Summary

Group S, a key player in the human resources sector, partnered with us to redesign their website for enhanced user experience and service integration. Our mission was to create a user-friendly platform that consolidates their diverse administrative services, improves navigation, and aligns with their brand ethos of ‘Making human resources truly human.’
 

Results

The redesigned website has successfully increased Group S's online presence and user engagement. Key achievements include:

• 35% increase in website traffic within the first three months post-launch.
• 50% reduction in user navigation time, enhancing customer satisfaction.
• Seamless integration of payroll and personnel management tools, boosting operational efficiency.
• Positive feedback from users, highlighting improved speed, clarity, and communication.
   

Our Approach

Create a cohesive online platform that simplifies HR management and enhances user experience, transforming Group S's digital identity from a system-focused to a human-centered platform.

The Big Idea

We recognized that their website needed to do more than simply present services – it needed to tell a story, create an emotional connection, and demonstrate the unique human expertise behind their professional offerings.

The Strategy

A comprehensive approach focusing on:

1. Deep dive into Group S's brand DNA and core values
2. Comprehensive user experience research
3. Mapping customer journey and pain points
4. Developing a narrative that highlights human expertise
5. Creating an approachable yet professional design language
6. Ensuring seamless service and user interaction integration
    

The Process

1. Conducted thorough user interviews and customer journey workshops
2. Implemented strategic UX/UI redesign
3. Utilized agile development methodology
   • Regular sprints 
   • Continuous feedback loops
4. Final implementation including:
   • Comprehensive quality assurance
   • SEO optimization 
   • Performance testing
   • Carefully monitored launch