Growing a Digital Garden: How We Revitalized Bestselect's Brand and Online Presence
Executive Summary
Bestselect approached Springbok to modernize their brand identity and digital presence. We delivered a comprehensive brand transformation, creating a new brandbook. Based on the scope of the project, we’ve selected Webflow to rebuild their entire website, resulting in a more dynamic, user-friendly, and SEO-optimized digital platform.
Results:
This comprehensive brand refresh delivered five key improvements to strengthen Bestselect's digital presence:
- A complete brand redesign with a comprehensive brandbook;
- A rebuilt website in Webflow with improved user experience;
- Enhanced SEO capabilities;
- A streamlined content management system for easy updating;
- Increased brand consistency across digital touchpoints.
Our approach
Big Idea
Transform Bestselect's digital presence through a holistic brand and website redesign that prioritizes user experience and content flexibility.
Strategy
- Develop a comprehensive brandbook to guide future communication;
- Leverage Webflow's platform for maximum design and content flexibility;
- Implement SEO best practices;
- Create an intuitive content management system.
Process
- We conducted a brand analysis and created a full redesign.
- In addition, we created a detailed brandbook.
- Once designs were approved, the website was rebuilt in Webflow.
- We implemented SEO optimizations for better organic visibility.
- We integrated dynamic content management features.
