Communicating Complex Environmental Insights through Future-Proof Content Management
Executive Summary
Satelligence, a leader in satellite-based environmental insights, needed a digital presence to showcase their expertise in deforestation monitoring and sustainable supply chains. Springbok created a future-proof website that boosts credibility, enhances user experience, and aligns with their sustainability mission. Using a refined UX strategy and modular platform, we delivered an intuitive, scalable, and SEO-optimized site that positions Satelligence as an industry thought leader.
Results
- Strengthened brand perception and digital credibility
- Enhanced online visibility and intuitive navigation
- Improved user engagement with clear service presentation
- Scalable platform ready for future growth
- Optimized SEO performance and streamlined content management
Our Approach
The Big Idea
Transform Satelligence’s online presence into a seamless, high-performing platform that highlights their expertise in environmental intelligence while ensuring a scalable, easy-to-manage digital foundation.
The Strategy
We focused on creating a user-friendly experience that clearly communicates Satelligence’s core value propositions. The strategic framework included:
- Conducting in-depth brand and UX research to align with audience needs
- Creating an intuitive, structured content architecture for service clarity
- Designing a scalable WordPress-based platform with a refined UI
- Optimizing SEO and performance for increased online visibility
- Implementing key integrations such as Pipedrive CRM, GA4, and Cloudflare CDN
The process
- Discovery & Strategy: Workshops with stakeholders to define goals, brand positioning, and UX strategy.
- Design & UX Development: Translating insights into wireframes and UI concepts in Figma, ensuring a seamless digital experience.
- Platform Development:
- Custom WordPress implementation with extended theme development
- Page builder and component setup for flexibility
- WPML-ready structure with an English-first approach
- Key integrations: CRM (Pipedrive), Analytics (GA4 + GTM), SEO (Yoast)
- Testing & Launch:
- User testing and iteration for optimal performance
- MVP release and refinements based on feedback
- SEO and page speed optimization before full-scale deployment
- Ongoing Management:
- Hosting on WPEngine for reliability
- Monthly performance monitoring and maintenance
