Creating a 3-Tier Content Strategy That Drove 7 Million Impressions for Bridgestone

Executive Summary

Bridgestone sought to increase awareness of their tyre models and drive website traffic through a strategic social media approach. Springbok developed an innovative always-on social strategy that effectively engaged target audiences across multiple content types.
 

Results

• Over 7 million impressions annually
• Comprehensive content strategy spanning hero, hub, and hygiene content types
• Increased brand visibility and user engagement
• Effective guidance of users to Bridgestone's website
   

Our Approach

The Big Idea

Create a dynamic social media ecosystem that educates, engages, and converts audience interest into website traffic.
 

The Strategy

• Implement hero - hub - hygiene content structure
• Develop always-on social media approach
• Create diverse content types to maximize audience engagement
   

The Process

• Analyzed Bridgestone's target audience
• Developed content strategy across three content pillars
• Created tailored content for each content type
• Implemented continuous social media management
• Monitored and optimized content performance