When failing better wins you gold

Each year, the IAB MIXX Awards crowns digital craftsmanship as well as digital cross-media marketing excellence in Belgium. By creating the immersive digital #FailBetter campaign for Belgian insurer Ethias, we managed to reach a young target audience with the message ‘young people are the future’ AND we offered these young people a fully integrated platform that informs, engages, inspires, teaches, experiences, confronts and comforts. All with a human touch that is so desperately needed for those who take their first steps in Insurance Land. As the digital & creative agency for positive growth, this is an award tailor-made for us.

Ánd oh, did we mention we also received the Bronze IAB MIXX award for Best Media Engagement Campaign with this campaign? We are so proud of our incredible team and Ethias for making this incredible achievement possible!

Dive into our case movie for more details!