How mobility brands can stay in the fast lane
The mobility sector is changing. Dramatically. Alongside significant technological challenges and global economic shifts, we're seeing a clear shift from product to service, where real value comes from an outstanding customer experience. How can you as a marketeer lead the way? Let's dive in.
It's all about the customer. A recent McKinsey article confirms it: customer-centric mobility brands are built for the future. And dealers are essential to making that happen. They deliver the hands-on experience and service that builds loyalty (especially as vehicles get smarter). But there's a disconnect. Local dealer networks often can't get their hands on the right marketing materials, leading to mixed messages and lost opportunities.
On top of that, customers don't want a one-size-fits-all experience. The MCFM Mobility Consumer Survey 2024 shows that preferences vary big time across regions. To truly connect, mobility brands need to think local.
That's why leading brands are investing in their digital customer experience. The goal is simple, yet powerful: make it easy for local dealers to shine. This means moving beyond just a library of assets and toward automated, on-brand campaigns that can be launched instantly.
This is where we get to do what we love. It’s why major mobility brands - including Renault, Dacia, Kia, D’Ieteren, Lotus, Honda, Mercedes-Benz, Bridgestone and Arval - partner with us. We connect smart Marketing Automation with powerful asset management, helping them deliver hyper-localized campaigns at scale. By understanding both global goals and local nuances, we bridge the gap.
The true magic lies in turning complexity into simplicity
Head of Marketing Automation and Data at Springbok
"It's about balance. We give global brands central control with smooth automation. And we empower local teams with creative campaigns that convert. That’s what makes us the ideal partner for future-proof mobility brands.”
Curious to see what this looks like in practice? Discover how we helped Renault empower their dealers and drive growth.
We have plenty more cases to share! Curious to dive into it? Have a chat with Jens and book a call.