Golden Effie Win with VTM GO
What's an Effie?
For those not in the know, the Effie Awards are like the Oscars of the marketing world. They celebrate the most effective marketing communications campaigns – the ones that don't just look pretty but deliver real, measurable results. Winning an Effie, especially a golden one, is a big deal in our industry. It's proof that our creativity isn't just turning heads; it's moving mountains and setting new standards for our clients.
Why we won: turning VTM GO into a streaming sensation
Our mission was to transform VTM GO from a simple catch-up TV platform into a binge-worthy streaming service that could hold its own against international giants. Here's how we did it:
- We imitated - We thought big: Our "Stream BIG!" campaign adopted the bombastic style of international streaming platforms.
- We differentiated - We stayed local: We kept our feet firmly planted on Flemish soil, adding unique local touches like "Stream BIG! with a lekker chipke" (delicious crisps).
- We delivered results: VTM GO saw a 34.2% growth in catalog views, a 44.1% increase in ad revenue, and a 10% growth in users – all exceeding our targets.
Our CEO, Sammy Colson, summed it up perfectly: "This campaign showed that with the right strategy, local players can not only compete with international streaming giants but can create a unique, resonant experience for their audience”.
“It's a testament to the power of understanding and embracing your market's unique culture.“
- Sammy Colson, CEO Springbok
The golden Effie: more than just a trophy
Winning a Golden Effie isn't just about adding another shiny object to our shelf (though we do love how it sparkles). It's validation of our approach to creating campaigns that are not only creative but also drive real business results for our clients.
