Time to Make Sense Summit 2025

Caroline van Turennout leads with a sharp sense of purpose proving that simplicity, respect, and long-term thinking can outperform flash. She’ll share how cost-consciousness can drive real value for people, planet, and profit. A masterclass in marketing with a conscience.

Gili (Lieven Gheysen) is an all-round entertainer, presenter of amazing acts, and hilariously absurd. Bold, weird, and captivating, he’s a master of perception and humor.

Iris Gündel is a generational expert, radio host, and keynote speaker with a background in Change Management. Through her organization Voorkans and training institute Collab Academy, she helps teams and organizations build sustainable collaboration across generations. With her self-developed Prediation® method, Iris equips professionals with tools for future-proof leadership, effective communication, and strong team dynamics. She has a unique ability to bridge differences and transform them into connection, performance, and resilience.

Maarten Inghels is a writer, poet, and visual artist who explores fiction through various media. In his novella “Hannibal & Gideon,” he invites readers on a journey to overcome the impossible with the power of imagination.

Maarten Schenk, Flemish co-founder of Lead Stories, fights fake news and promotes media literacy. An author of “De Fake News Files,” he combines language and tech skills to understand misinformation deeply.

Mieke De Ketelaere, a leading AI expert, explores the synergy of technology and human collaboration. As a keynote speaker and author, she emphasizes creativity and critical thinking to leverage AI effectively.

Ruben van Dijk is creative director at Joe Public, where he’s won numerous awards for his work in advertising. Outside the agency world, he is an avid oil painter, an amateur art collector, and has a background in organizing art exhibitions and exhibiting his own tech-based art. His creative practice spans both the traditional and the experimental, grounded in a deep love for ideas and critical thinking.

Simon Van Parys (°1986, Ghent) is a Belgian artist whose work fuses traditional sculpture with futuristic vision. Trained at KASK/School of Arts, he creates hand-modeled forms that evolve into immersive multimedia installations. Since 2016, Simon has expanded his practice with electronic music, soundscapes, and laser projections that transform his sculptures into full sensory experiences. His solo projects have taken him from London to Buenos Aires, Hong Kong, Tehran, and Shanghai, often working site-specifically with only a month to deliver a full exhibition. Awarded a Development Grant by the Flemish Government in 2018, Simon now also advises on cultural funding and collaborates across disciplines from fashion to opera. His practice bridges old-school craft with forward-looking experimentation.

Trix van der Vleuten is a keynote speaker, board member, and currently Chief Marketing Officer at The Social Hub. She has held senior commercial roles at multinationals including Versuni, KFC, Kraft Heinz, FrieslandCampina, SABMiller, and PepsiCo, where she led innovative commercial programs on an international scale.
Alongside her executive career, she is also a guest lecturer at institutions such as Nyenrode, EDHEC, and SRM. Trix has been recognized in the MT/Sprout Next Leadership 50, the Inclusive 30, and the SER Top Women list.

Vince Buyssens stands at the crossroads of tech and culture helping Loop Earplugs scale smarter with AI. He believes that AI's true potential isn't unlocked through skills or frameworks, but through intuition; learning to think with machine intelligence rather than just using it. With the founding of Thoughtform he helps teams cultivate that sense, turning AI from just a productivity tool into a creative force multiplier. As Belgium’s first Pokémon GO strategist and now a leading voice in generative AI, he rides trends as if they are sandworms.