Data Connect: Causal Inference

What truly drives results? Not assumptions or coincidental trends, but hard evidence. We help marketers build proof of impact, as close to the P&L as possible. It’s not just about seeing what happened, but understanding why.

That clarity makes all the difference:

• Want to see how we uncovered budget waste for PostNL?
• Understand what a media mix shift meant for Zeeman’s revenue?
• Learn how pricing influenced appointments at Evidensia?
• Or measure the real contribution of upper-funnel campaigns at KPMG?

This is about moving beyond surface level correlations. It’s about establishing cause and effect so you can avoid wasted spend, make better decisions, and invest with confidence in strategies that truly drive growth.

It’s not a measurement tool, but a new way of thinking. From guessing to knowing. From assumptions to proof. And from short-term wins to lasting impact.

Join us at Data Connect and experience how proof of cause and effect can transform your marketing decisions.