The GEO revolution: staying visible in an AI-first world.

For decades, the customer search journey was predictable: it started on Google. That era is ending. Audiences are harder to reach as the customer journey fragments. Users turn to TikTok for reviews, ask AI engines for comparisons, or watch YouTube for tutorials.

While the channels have changed, the core human need remains the same: a fast, trustworthy answer. This e-book is a practical guide to this new search landscape. We will focus on what works, introducing GEO (Generative Engine Optimization) - a realistic strategy to ensure your brand provides those answers, no matter where the customer is asking.

GEO is not the end of SEO.  It's the next step in your SEO strategy.