Transforming a job site into a relational career hub

Executive Summary

Bright Plus, a specialized Belgian recruitment agency, aimed to optimize both candidate and client inflow. Their existing job site was functional but transactional, with limited brand awareness and a complex, manual application process. Through a two-phase Service Design and UX/UI project, the functional site was transformed into a relational career hub. The new platform offers a seamless digital experience that improves usability, reduces application drop-offs, and reinforces the personal, human approach central to the Bright Plus brand.

Results

The redesigned platform transformed the candidate experience from a transactional job site to a relational career hub, delivering:

• 10% decrease in application drop-offs within the first month.
• Intuitive search functionality and consistent brand messaging throughout the platform.
• Positive engagement trends, including increased average time on site, engagement rate, applications, and lead form submissions.
• A System Usability Score of 97/100 in user testing, confirming the platform’s ease of use and enjoyment for candidates.
• Client praise: 

"The team challenged us to look beyond design... and shared insights that shaped a platform that not only looks better but works better for candidates, clients, and employees."

Our approach

The big idea 

Shift the focus from a functional, transactional platform to a relational digital experience guiding candidates through their entire career journey, not just the application process.

The strategy 

Phase 1 - Candidate Journey & Strategic Insights (2022)

• Mapped the complete candidate journey via qualitative research, interviews, and on-site observations.
• Developed personas and conduct market benchmarking to identify opportunities across brand, market, and user experience.

Phase 2 - UX/UI Design & Iterative Validation (2024)

• Transformed strategic insights from phase 1 into a fully optimized UX/UI platform.
• Implemented two-week agile design cycles to design and validate key features such as search, registration, and user dashboards.
• Achieved a significant improvement in user experience and key KPIs. 

The process 

• Highly collaborative and iterative approach.
• Combined research, wireframing in Figma, and workshops with Bright Plus and RGF Staffing Belgium technical teams to validate designs and integration feasibility. 

Delivered high-fidelity prototypes, detailed functional documentation, and a comprehensive design system to ensure a smooth, user-focused experience.