Redefining the touring segment with Bridgestone’s Turanza 6

When Bridgestone tasked us with crafting assets for the European debut of the Turanza 6 ENLITEN, its newest flagship touring tyre designed to navigate summer downpours, powered by their groundbreaking ENLITEN technology, we were on it. With a clear vision, we set out to design a campaign as advanced and reliable as the Turanza 6 ENLITEN itself.

Making its strength stand out

At the core of our campaign for the Bridgestone Turanza 6 ENLITEN, we highlighted its unrivaled wet performance, a standout feature that captivates its target audience. We brought this key advantage to life through visuals of rain droplets and water splashes, symbolising motion and the premium tyre's superior handling on wet roads - almost as if you can feel it.

What better way to showcase Turanza 6 ENLITEN's summer essence, touring DNA and versatile wet performance than through a multi-day content shoot in Rome, Italy?

Assets galore to tell a full and uniform story

Not only did we show our expertise when it comes to running large-scale content shootings effortlessly in a foreign country, we also created a print and digital campaign that spans across Bridgestone’s entire EMEA region.

We developed over 100 assets in multiple languages to be used in point of sales and online channels, including static and dynamic banners, posters, social media assets, leaflets, and so much more. To develop such a wide variety of assets, we worked with numerous in-house experts to bring this all to life.