From Awareness to Sales: How We Boosted Foodbag's Orders by 24%

Executive Summary

Foodbag, a leading player in the rapidly evolving meal box market, aimed to boost brand awareness in Flanders and Wallonia with a campaign that combined outdoor ads, online TV, radio, and social media. This approach led to a 24% increase in orders and a 26% rise in website traffic, proving the strategy's success.
 

Results

• Increased Orders: Foodbag achieved a remarkable 24% growth in orders, indicating the effectiveness of the campaign in driving sales.
• Website Traffic Growth: The campaign led to a 26% increase in website traffic, showcasing heightened interest and engagement with the brand.
• Impression Metrics: Foodbag garnered 175 million impressions across all channels, significantly enhancing brand visibility.
• Brand-Related Searches: A 15% increase in brand-related search terms year-over-year demonstrated growing consumer interest and recognition.

Our Approach

A comprehensive, multi-channel marketing strategy that combined outdoor advertising, online TV, radio, and social media, effectively reaching and engaging the target audience across different platforms.
 

The Big Idea

Increase Foodbag's brand awareness and solidify its presence in both Flanders and Wallonia, ultimately driving more orders and website traffic.
 

The Strategy

• Increase Brand Awareness: Focus on both short-term performance metrics and long-term brand recognition through upper funnel campaigns.
• Sustainable Structure: Establish a continuous marketing presence with an increased media budget to ensure ongoing visibility.
• Customer Acquisition: Target new customers with a focus on cost-per-acquisition (CPA) to drive new orders.
   

The Process

• Always-On Marketing: Implement a consistent advertising strategy across multiple channels, ensuring that Foodbag remains top-of-mind for consumers.
• Diverse Media Mix: Utilize a healthy combination of strategically chosen outdoor advertising, online TV, radio, and social media to maximize reach and engagement.
• Promotional Offers: Inspire potential customers to try Foodbag through coupon codes and dedicated ads, creating a compelling reason to engage with the brand.