Empowering Daikin with a seamless CMS migration for scalable growth
Executive summary
Daikin Europe shifted its focus from a B2B2C model to a direct-to-consumer (B2C) approach. This strategic pivot included launching new B2C websites for both Daikin Europe and its approximately 20 affiliates. Springbok was asked to facilitate the migration of the B2C content from the existing B2B websites to these new customer-centric platforms.
Results
The CMS migration equipped Daikin with scalable, multilingual websites across 20 European markets. This has:
- boosted brand visibility
- strengthened consumer engagement
- enabled direct connections with end users
All while maintaining support for the installer network. This case highlights our capability to blend thoughtful planning with tactical execution, delivering measurable results during a significant digital transformation.
Our approach
- We began with a comprehensive audit of the current content on the B2B website.
- We then proposed a new information architecture and improved navigation to align with Daikin’s updated market positioning.
- Recognizing the complexity of the project, we implemented a phased migration strategy - transitioning 3-4 markets per quarter - to ensure a smooth and effective rollout.
Throughout the migration, our role extended beyond content transfer. We’ve provided dedicated support in the areas of SEO, analytics and webmastering, ensuring that each market benefited from an optimised and fully integrated digital experience.
