Bringing Foodbag closer to Belgian households

(a meal box by and for Belgians)

In the bustling market of meal boxes, Foodbag stands out not just as a meal delivery service, but as Belgium’s premier curator of local flavors, bringing the essence of Belgian culinary artistry right to your doorstep. With a commitment to local ingredients and a mix of unique recipes, Foodbag is more than a meal; it’s a culinary adventure. To bring Foodbag closer to Belgian households, we launched a large-scale autumn campaign last year, showcasing the people behind the brand (e.g. Lien the local greengrocer, Jef the brewer, Sandra the chef and Frank the cheerful delivery driver).

In 2024, we were challenged to highlight the brand’s use of local Belgian growers, fresh products and a varied menu, things Foodbag’s customers happily rave about. So why not voice their enthusiasm on the radio to boost brand visibility and showcase its unique value proposition?

Belgian cuisine - from the radio to your plate

(versatile and burgundian, that's how we like it)

Delivering a taste of Belgium through a sustainable, flavorful, and personal meal box experience, that’s what Foodbag offers and what customers applaud. That same approach was used for Foodbag’s radio campaign. You hear customers rave about their conscious choice by choosing Foodbag because it supports local products and versatility in the kitchen. And the best part? Everyone can feel that way because you can create your own menu on foodbag.be, even without a subscription.

Check out two of our captivating radio spots for Foodbag:

Putting Foodbag on the map

(and the weekly menu)

Our campaigns have yielded fascinating results. More even, they far exceeded expectations. The healthy and strategic mix of radio and previously developed outdoor, online TV and social media generated ample reach with the right target groups. A versatile mix made possible by our own marketing, media and creative teams.