Springbok is continuing to grow into one of the biggest digital marketing players in Benelux. Today, we’re joining forces with our Dutch sector colleague Adeptiv, a PostNL subsidiary. In doing so, our team becomes 280 experts at a stroke.
At Springbok we’re very proud of this new step. When we started in 2014, the team consisted of our founders Vincent Van Lingen and Kim Verhaeghen. But they had a cross-border vision from the start. A successful one! Over 6 years, they gathered 120 experts around them in Mechelen, our headquarters, Brussels, Paris and Amsterdam. With the acquisition of Adeptiv we’re now adding Utrecht and Den Bosch. But above all, together more than ever before we are one of the leading experts in marketing automation and customer experience in Benelux.
“The combined power of our agencies brings together the precise expertise for the well-thought-out digital solutions that our customers need today and tomorrow.”
Adeptiv is a true pioneer in customer journey marketing in the Netherlands. Its client list includes names such as KPN, Efteling, Rituals Manutan, NLZiet and T-Mobile. Adeptiv markets its services via two agencies. Yourzine has been dedicated to optimising the digital customer journey through marketing automation for 20 years. Searchresult has a track record stretching back over 15 years and helps brands to grow and harvest digitally through performance marketing solutions. Kernel also grew out of the activities of these two agencies. This brand represents cutting-edge software applications which automate and optimise media planning and purchasing using data science.
“We found in one another the belief that digital transformation will only accelerate in the current global environment. Data and optimum customer experience are becoming ever more important. Together with Springbok, we look forward to responding rapidly to digitally-driven changes.”
We had been looking for a while for a partner who could accelerate our growth in Benelux. From the first meeting with Adeptiv, a PostNL subsidiary, there was a match in terms of DNA, ambitions and expertise. Optimum customer experiences are at the heart of Springbok. To achieve this, we combine data, technology and creativity intelligently. We are already doing this for clients such as Bridgestone, ENGIE, Burger King and Daikin. And now we’re adding a whole new series of great names. Together, we want to grow into a veritable industry leader.