MECHELEN, 5 MARCH 2021- Springbok won the competition for a cooperation contract for digital marketing at the group level of Reynaers Aluminium. With that win, the Mechelen-based digital agency adds a fast-growing international player to its client list.

The Springbok proposal that won the pitch takes the international ambitions of Reynaers Aluminium as its starting point. It translates the company vision into a well-thought-out recommendation for European communication, in which the current product-centric approach evolves into a customer-centric approach for all channels. There will also be improvements to the website, for which Springbok is doing the UX/UI and a new analytics set-up.

Reynaers Aluminium, specialised in window and door profiles, is a company that believes in innovation and investment as a driver for growth. A successful approach, proven by the results of recent years. With offices in 40 countries, the company has already invested heavily in digital transformation across the value chain.

Reynaers Aluminium's continued investment in digital communication is a logical next step. Dominique Schaeken was recruited as the company's Chief Marketing Officer. Together with her team, she searched for a strategic and creative partner that could offer a new approach to European content communication, taking full account of each country's sensibilities.

Dominique Schaeken: "Springbok convinced us with a strategic analysis and a data-driven approach, using UX/UI to translate it into concrete creative and human-centric content ideas."

Gert Lintermans, Strategy & Business Development Director of Springbok, sees Reynaers Aluminium's decision as another confirmation that Springbok's integrated vision is catching on. "Other agencies view content marketing purely as a creative exercise. But in our vision, it's a hub where data, technology and creation come together and connect to the customer's business and sales processes in a result-oriented way."

The first fruits of the new collaboration between Reynaers Aluminium and Springbok will be visible from spring 2021.

For more information about this press release, please contact:

Kim Verhaeghen     kim.verhaeghen@springbokagency.com           +32 478 88 18 57

About Springbok Group
Springbok Group is the digital group that encompasses Springbok, Adeptiv, YourZine, SearchResult, Rise + Shine and Unides. The various agencies have one common mission: to help clients develop and grow their digital business. They do this by designing, building and scaling digital programmes that turn customer journeys into meaningful experiences that make brands bigger and stronger. Every day, Springbok Group puts this mission into practice for national and international clients like Bridgestone, Daikin, ENGIE, Burger King, Albert Heijn, Brico, KPN, Efteling, Rituals Manutan, NLZiet and T-Mobile, from its offices in Mechelen (HQ), Brussels, Amsterdam, Utrecht and 's Hertogenbosch. The team currently consists of 280 people.