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Wolf Oil Corporation

An always-on social media approach

Wolf Oil Corporation (WOC) is a Belgian company that develops customised, state-of-the-art lubricants for engines around the world. With two distinct brands under its umbrella —Wolf Lubricants and Champion Lubricants — the company needed a partner to help them turn these two brands into household names. 

Solution

Using an agile model with clear milestones, we worked with WOC to enhance their current social media channels and create engaging content. Follow along to see how we put this model into practice.

Understand

Hosting a discovery workshop with WOC’s marketing, brand and product managers helped us go from from lubricant novices to experts. Through this initiative, we learned what makes each brand distinct and offered our ideas to make Wolf and Champion stand out.

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Define

From the workshop we learned using a similar strategy for both brands would be the best approach, but the stories would be different. While Wolf is about innovation, technology and mobility, while Champion would focus on bringing people together who share a passion for motoring. These stories were told using WOC’s current partnerships and sponsorships in motorsports.

Produce

Hosting a discovery workshop with WOC’s marketing, brand and product managers helped us go from from lubricant novices to experts. Through this initiative, we learned what makes each brand distinct and offered our ideas to make Wolf and Champion stand out.

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Run

Springbok is in charge of community management on all the different platforms to support and reinforce conversations with the community. Our social experts also provide monthly and quarterly reports that cover channel, content and community to continually improve and achieve great results.

Results

Using an agile content creation process, we made Wolf and Champion’s social media presences consistent, relevant and, most importantly, memorable. From our efforts, Wolf and Champion are standing out in a cluttered social media space against the big lubricant companies of the world. 

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