WL_Header_4096x2160px_Overlay

Case Study › Wolf Oil Corporation

Wolf Oil Corporation 

Increasing customer acquisition at Brico

Business challenge

Get WOC’s (the brands WolfOil and Champion) to enhance their current social media channels and create engaging content by using an agile model with clear milestones focussed on co-creation.

Insights

Hosting a discovery workshop with WOC’s marketing, brand and product managers helped us go from lubricant novices to experts. Through this initiative, we learned what makes each brand distinct and offered our ideas to make Wolf and Champion stand out.

From the workshop we learned using a similar strategy for both brands would be the best approach, but the stories would be different. While Wolf is about innovation, technology and mobility, Champion would focus on bringing people together who share a passion for motoring. These stories were told using WOC’s current partnerships and sponsorships in motorsports.

Ideas

Springbok is in charge of community management on all the different platforms to support and reinforce conversations with the community. Our social experts also provide monthly and quarterly reports that cover channel, content and community to continually improve and achieve great results.

Impact 

Using an agile content creation process, we made Wolf and Champion’s social media presences consistent, relevant and, most importantly, memorable. From our efforts, Wolf and Champion are standing out in a cluttered social media space against the big lubricant companies of the world.

img-4@2x

Got a project?

We’re more about the walk than talk, but if you have an idea for your customer experience project — we want to hear it!

About Wolf Oil

Wolf Oil Corporation (WOC) is a Belgian company that develops customised, state-of-the-art lubricants for engines around the world. With two distinct brands under its umbrella —Wolf Lubricants and Champion Lubricants — the company needed a partner to help them turn these two brands into household names.

Founded

1955

Website

Area

Belgium

Industries

Oil & Energy

Got a project?

We’re more about the walk than talk, but if you have an idea for your customer experience project — we want to hear it!

springboklogo

©2021 Springbok. All rights reserved.