We believed the best way to connect with these fans was to bring Firestone’s racing history to life. Using vintage footage and photos from the company’s archives, we repurposed the content to tell the story of Firestone’s racing history and the Indy 500 through an online quiz and interactive ads.
By transforming the old visuals into Boomerangs and adding a countdown clock for each question, we designed an engaging and fun way for people to learn more about this iconic piece of Firestone history.
We also organised a strategic digital campaign to reach as many people as possible and send a few lucky winners to the 2018 Indy 500.
Smart targeting, vintage pop culture design and an incredible prize resulted in an incredible amount of users played the quiz and learned about Firestone’s heritage in racing.
Leads generated: 2.588
Happy winners: 12
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