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Bridgestone - Turanza T005

How we got people to embrace rain on the road

The Bridgestone Group is a major player in the global tyre industry due to its commitment to provide the highest quality products, services and technologies. Since its founding in 1931, the company is now the world’s largest tyre manufacturer and present in over 150 countries.

Looking to maintain its competitive edge in the European market, we teamed up with Bridgestone Europe, a key subsidiary, to help them rethink the way customers discover and purchase Bridgestone tyres online.

Through a strategic and agile approach, we helped Bridgestone Europe and its local markets undergo a massive digital transformation, which included reinventing the customer journey, increasing employer branding and instilling a user-centric mindset.

Our team of experts managed:

  • Website development
  • Automation
  • Social media strategy
  • Content production
  • SEO
  • Activations
  • Campaign development
  • GDPR knowledge

Getting a grip on an evolving customer environment is a challenge for any brand. Click on one of the cases below to learn how we became Bridgestone’s GPS to help them navigate the digital world.

In the spring of 2018, Bridgestone was set to launch its latest premium tyre, the Bridgestone Turanza T005, and needed a social media campaign to activate and engage drivers.

Because the number of wet weather tyre options is huge, we needed to find a way to help customers get through the analysis paralysis and see the Bridgestone Turanza T005 as the best tyre for them.

We also needed to present a creative concept to build awareness of the tyre that went beyond talking about performance and technical driving styles.

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Solution

We rolled out a campaign to six major European markets, which included two different sets of personalised banners. The first set used a variety of interests to emotionally trigger the viewer, while the second set showed real-time weather conditions for each of the local markets. Through these banners, we spoke to people’s need to feel safe and show how Bridgestone Turanza T005 is there to help them achieve the security they need on the road.

Check out how our creative digital campaign ads and interactive website allowed us to not only spread the word about this tyre but seamlessly become part of people’s daily lives.

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Impact

Impressions: +83 million
Visitors: +500K
Participants: +7.5K
Lucky winners : 12

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