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Case Study › Bridgestone

How to get people to embrace rain on the road

Increasing customer acquisition at Brico

Discover the work we did for Bridgestone's Turanza T005 marketing campaign. 

Bridgestone Corporation, headquartered in Tokyo, is a global company focused on delivering advanced mobility and solutions to customers worldwide. Looking to maintain its competitive edge in the European market, we teamed up with Bridgestone EMIA, a key subsidiary, to help them rethink the way customers discover and purchase Bridgestone tyres online.

Business challenge

Get consumers to become aware of and purchase Bridgestone's latest premium tyre (Bridgestone Turanza T005) by creating a social media campaign.

Insights

Because the number of wet weather tyre options is vast, we needed to find a way to help customers get through the analysis paralysis and see the Bridgestone Turanza T005 as the best tyre for them.

We also needed to present a creative concept to build awareness of the tyre that went beyond talking about performance and technical driving skills.

Ideas

We rolled out a campaign to six major European markets with two different sets of personalised banners. The first set used various interests to emotionally trigger the viewer, while the second set showed real-time weather conditions for each of the local markets.

Through these banners, we spoke to people’s need to feel safe and how the Bridgestone Turanza T005 is there to help them achieve the security they need on the road. These banners brought users to an interactive website where they learned more about the tyre's benefits and could enter a contest to test drive the Bridgestone Turanza T005 in Rome. 

Impact

The creative digital campaign ads and interactive website allowed us to not only spread the word about this tyre but seamlessly become part of people’s daily lives.

+83M

Impressions 

+500K

Vistors 

12

lucky winners tested the tyre in Rome

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The personalised banners spoke to various user interests. 

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The winners enjoyed test driving the Bridgestone Turanza T005 in Rome. 

Got a project?

We’re more about the walk than talk, but if you have an idea for your customer experience project — we want to hear it!

About Bridgestone

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem, Belgium, is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions. 

Founded

1931

Area

Belgium

Industries

Auto and truck parts

Got a project?

We’re more about the walk than talk, but if you have an idea for your customer experience project — we want to hear it!

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