unsplash-image

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Beko

Turning the smallest markets
into the biggest talkers

Beko’s innovative domestic appliances and consumer electronics helped solidify its reputation as a disrupter in Europe. But to maintain their status as an industry leader, Beko and Grundig needed a way to stay top of mind with consumers, connect with them on a deeper level and show the value of their products on a daily basis.

Solution

We sought to provide a roadmap for the Beko social media channels, and our first project was to improve the Beko Belgian and Dutch Facebook pages. With a brand-new strategy and content plan, we got to work developing posts connecting Beko to topics like families and healthy eating. By using the latest Facebook features and a solid social campaign strategy, we dramatically increased the engagement and followers for both of the pages. More importantly, we successfully transformed two of the smallest markets Europe into the most impactful social media pages in the industry.

springbok-case-arcelik-5

Impact

Our social campaigns gave Beko the largest fan base in its industry both in Belgium and in the Netherlands. In less than three years, the Belgian Facebook page increased its page likes fivefold, while the Dutch Facebook page accrued over 30K page likes.

Audience on facebook LIVE during Batibouw: 814k
Average monthly reach in 2018: 547.935
Increase in Facebook Netherlands followers: 30k+
Increase in Facebook Belgium followers: 5×

springbok-case-arcelik-4
springbok-case-arcelik-6

Related case stories

wolfoil@2x

Wolf Oil

An always-on social
media approach

MyFamily@2x

MyFamily

Introducing a customer-friendly take on child benefits

ENGIEUP@2x

ENGIE UP

Introducing customers to the easiest energy contract

Got a project?

From research and strategy, to design, development and promotion, we strive to deliver top-notch digital solutions with clear KPIs.

springboklogo

©2020 Springbok. All rights reserved.