E-BOOK From data-driven to active data.

Drowning in data but not using it?

Data is everywhere. With every click, purchase, and interaction, you gain a wealth of insights into what your customers need, want, and dream about. But here’s the thing: a large portion of that data remains unused. 

Your primary focus as a marketing, sales, or communications specialist: make your data work for you. After reading this e-book, you’ll not only collect data but take action. You’ll switch from data-driven to ‘active data’. 

This e-book is your practical guide - from smartly structuring, activating, and automating data to a strategy that delivers results. Get inspired by clear insights, practical examples,

and concrete tips. Discover where you can best start and then finally put your data to work for you.