Being healthy isn't a competition

Zilveren Kruis x Dawn x Creation x Experience Strategy

Zilveren Kruis x Dawn

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The Challenge

Being healthy isn’t a competition. We took that relaxing idea and made it into a campaign for leading healthcare insurer Zilveren Kruis. When it comes to excercise and health, we're all too familiar with the pressure to perform at the highest possible level. That's why we're joining our everyman-hero on a journey to develop healthy habits. He goes on a box-ticking trip through the world of health and fitness, only to realise that ice baths and sweat lodges ain't it.
With a bit of comic relief, Zilveren Kruis is letting people know that good health is the sum of many small parts. Whatever healthy habit suits you, counts.