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We help you run your marketingOS.

Building a strong brand is all about meaningful connections with consumers. Creating truly genuine, high-quality experiences and interactions requires a radically different approach to marketing. One that allows us to collaborate openly. One in which each partner, tool and piece of knowledge becomes part of a larger whole: the marketingOS.

Powering your marketingOS with a range of connected expertise.

Agencies, in-house experts, third-party tools: together, they make up your brand’s marketing operating system. We help you run that system efficiently by offering our services as modular, connectable expertise cells that seamlessly integrate into your marketing system when and where you need them the most.

Each of our business units consists of various cells that contain deep expertise in a specific area. Each cell can be consulted on its own, or together with other cells. This means you can turn to Springbok for everything from all-round marketing support to in-depth expertise - and back again. We call it our connected expertise approach.

CRM & Marketing automation

Fluent in marketing automation strategies and tools such as Salesforce, our experts tailor your brand experience to deliver dynamic, relevant content and direct customers through the sales funnel faster.

  • Technology selection & implementation
  • Data connectors & database development
  • Customer analysis & segmentation
  • Customer journey mapping
  • CRM & engagement strategies
  • Campaign management
  • Loyalty marketing
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CRM & Marketing automation View more cases

Taking strategic partnership to the next level

JBL x Growth consulting

Since 2019, we are a proud partner of Harman International, known for its audio brands JBL and Harman Kardon. What started out as a collaboration in creating relevant customer journeys and CRM email marketing with Harman International EMEA has blossomed into a broader strategic partnership which also consists of lead generation, data collection & synchronisation, data visualisation, and content creation. To match the growth, centralization and differentiation of Harman International EMEA, we needed to **fulfill the full potential of Harman’s Salesforce technology **landscape on both the short and long term. This includes Salesforce Marketing Cloud, Salesforce Service Cloud and Salesforce Commerce Cloud. @[vimeo](830561176)

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Maximising customer value with data

HEMA x Marketing automation

With roots dating back to the year 1926, HEMA is one of the biggest Dutch and European retailers, offering a wide variety of personal and household goods at over 750 brick-and-mortar locations in 7 other countries and its e-commerce platform. HEMA’s main focus is providing premium value to customers by creating a personal dialogue with every customer. Learn how we have achieved that across all countries! **Time to get personal - but how?** Offering a unique customer journey for every single customer is complex, yet HEMA and Springbok have found a way to create a single customer view for a more personal approach across all 1-to-1 channels. ![HEMA_Hartje_Anim.gif](/uploads/HEMA_Hartje_Anim_7634106d25.gif) ![Hema_01.jpg](/uploads/Hema_01_4aecc43d79.jpg)

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Experience platforms

An optimised brand experience requires the right technology. Our developers build, migrate and operate platforms that integrate information streams and back-end data to deliver the right experience, every time.

  • Web development
  • Application development
  • Platform integration
  • Conversational interfaces
  • Managed services
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Experience platforms View more cases
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How we introduced Belgian families to the easiest energy contract.

ENGIE x Service Design x Content Creation

ENGIE announced the launch of UP: a brand-new offer that allows consumers to choose from a selection of ENGIE services to create an energy plan that meets their unique lifestyle and home needs. How can ENGIE use customer experience improvements to entice current and prospective customers to switch to UP?

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Smart shopping lists for your weekly groceries.

Jumbo x Data

How can retailers offer an online experience that is easy, fast, and inspiring? Can new technologies, like Machine Learning, help or hinder the online shopping experience? Jumbo wanted to inspire online customers with 100% personal, 100% data-driven, and 100% relevant recommendations. What are your recommendations for achieving Jumbo’s goal?

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Data

We live and breathe tech and data, pushing the boundaries of what is possible and continuously optimising to drive growth and accelerate transformation.

We understand that data is most valuable when it’s free. By working without silos we can be truly client-centric.

  • Data strategy
  • Headless DMP/CDP
  • Data engineering
  • Data analytics (dashboards & reporting)
  • Data science (insights)
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Data View more cases
jumbo-case-image

Smart shopping lists for your weekly groceries.

Jumbo x Data

How can retailers offer an online experience that is easy, fast, and inspiring? Can new technologies, like Machine Learning, help or hinder the online shopping experience? Jumbo wanted to inspire online customers with 100% personal, 100% data-driven, and 100% relevant recommendations. What are your recommendations for achieving Jumbo’s goal?

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Measuring the impact of content investments

AkzoNobel x content attribution modeling

Figuring out which online marketing channels add value and inspire or motivate customers towards (soft) conversions can be done by attribution modeling. What is less known is that this model can successfully be applied towards content attribution modeling. Via this way you measure the impact of your content investments towards (soft) conversions. As attribution modeling in general is built for dynamic settings with ever changing campaign content and customer journeys, it is well suited to provide insights in the impact of websites with continuously changing content. Also Vanja Mlaco, who is globally responsible for Digital Performance, has his challenges in creating more effective content to efficiently grow the AkzoNobel brand. Together with Vanja and his team we created a solution using attribution modeling. Further in this case we will explain the exact challenge and solution. > ***“This headless solution is easily scalable to other markets and provides maximum guidance to optimise our digital performance efforts.”*** > > ― Vanja Mlaco - Global Head of Digital Performance AkzoNobel **The need for holistic content insights** Brands have many diverse content projects and investments that aim to improve the customer experience and journey towards a (soft) conversion. Often it is hard to determine what type of content, at what point in the journey has the best possible impact. Or what type of content has minimal or negative impact. Certainly within an ever changing landscape of large (groups of) websites this becomes an impossible task. Because of this, the Digital Performance Team of AkzoNobel challenged us to find: - a cross-(sub)domain single source of truth; - throughout the entire journey (including upper funnel content like blogs); - that provides conversion insights attributable to content (sections). ![extra3-PPP facebook cover photo.jpg](/uploads/extra3_PPP_facebook_cover_photo_fe875a89d7.jpg)

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Advertising & performance

We empower brands to grow by pushing the boundaries of what is possible in ad tech, data, and performance. Data scientists and media specialists identify the most efficient ways to grow your business, engage people, and optimise the customer lifecycle.

As the frontrunner in digital advertising and performance marketing, we truly understand how to get the optimal marketing value out of your data.

  • Automated and impactful media strategies
  • Programmatic and social advertising
  • Ad technology consulting
  • Dynamic creative optimization
  • Search and conversion optimization
  • Multidisciplinair growth teams
  • Attribution- and media mix modelling
  • Automated reporting
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Advertising & performance View more cases
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Innovative ROPO (research online, purchase offline) strategy.

Carpetright X Performance marketing

Carpetright wanted to create and implement the best possible ROPO (research online, purchase offline) strategy to encourage more people that currently look online for products to actually visit a physical store. The ultimate aim was to increase sales. But how can you accurately measure the number of store visits that are a direct result of a campaign? Does every store visit in every location have the same value for Carpetright? And if you can map this out, how can you automate it?

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Maximising customer value with data

HEMA x Marketing automation

With roots dating back to the year 1926, HEMA is one of the biggest Dutch and European retailers, offering a wide variety of personal and household goods at over 750 brick-and-mortar locations in 7 other countries and its e-commerce platform. HEMA’s main focus is providing premium value to customers by creating a personal dialogue with every customer. Learn how we have achieved that across all countries! **Time to get personal - but how?** Offering a unique customer journey for every single customer is complex, yet HEMA and Springbok have found a way to create a single customer view for a more personal approach across all 1-to-1 channels. ![HEMA_Hartje_Anim.gif](/uploads/HEMA_Hartje_Anim_7634106d25.gif) ![Hema_01.jpg](/uploads/Hema_01_4aecc43d79.jpg)

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Creation & content production

We love to transform missions and values into creative, scroll-stopping content and experiences. Our art directors, copywriters, and motion and graphic designers work with you to bring to life the story behind your brand, products, and services.

  • Brand Identity
  • Creative strategy
  • Concept development
  • Content strategy & mapping
  • Content creation & storytelling
  • Content production
  • Content asset management
  • Video & motion design
  • Social media
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Creation & content production View more cases
engie-campaign-image

How we introduced Belgian families to the easiest energy contract.

ENGIE x Service Design x Content Creation

ENGIE announced the launch of UP: a brand-new offer that allows consumers to choose from a selection of ENGIE services to create an energy plan that meets their unique lifestyle and home needs. How can ENGIE use customer experience improvements to entice current and prospective customers to switch to UP?

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Make Future

Greenpeace x Dawn x Creation x Experience Strategy

Dystopian images of melting ice floes and an unliveable world, burning Amazon forests and endless advice on how you as a consumer can have a tiny influence on the climate. It’s enough to make one despondent or passive. Yet climate activism is more important now than ever. After all, we have less than 10 years left in which to halt the perilous climate change. Which is why we worked together with Greenpeace Netherlands to launch a major public campaign. Make Future. Working on everything from strategy to design, we created a campaign focused on hope, connection and impactful climate action. After all, it’s still not too late. @[vimeo](515204152)

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Experience strategy

We’ll work with you to design a brand experience that puts your customers first. Using behavioural science, user research, and data, we create experiences that engage, delight, and fit seamlessly into daily life.

  • Experience auditing & mapping
  • Strategy & service design
  • Behavioural science
  • Data-driven research
  • Wireframing
  • Prototyping
  • UX/UI design
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Experience strategy View more cases
engie-campaign-image

How we introduced Belgian families to the easiest energy contract.

ENGIE x Service Design x Content Creation

ENGIE announced the launch of UP: a brand-new offer that allows consumers to choose from a selection of ENGIE services to create an energy plan that meets their unique lifestyle and home needs. How can ENGIE use customer experience improvements to entice current and prospective customers to switch to UP?

Learn More
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The consumer-first approach to customer acquisition.

Brico X Marketing automation

Brico’s chain of home improvement and garden shops is popular throughout Belgium for its wide range of equipment, tools, and other items for construction, DIY projects, and gardening. However, even with its long customer relationships, wide retail network, and digital touchpoints, the brand found it difficult to create a unique brand experience for every customer. So, how do you build personal connections and deliver a unique experience for every customer?

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We’re better together.

It’s impossible to be exceptional at everything. That’s why, instead of seeking to be a one-stop shop, it is our goal to facilitate radical collaboration. Our connected services approach allows us quickly and easily to connect with your in-house experts and external partners to create better solutions, faster.

Our approach
We humanize data and technology.

Intelligent data allows brands to customise marketing strategies and smart technologies to make sure they are in the right place at the right time. But the key to success is using these technologies in a way that adds value for consumers. To get to know consumers better so we can approach them in smarter, more creative, more impactful ways