Ethias chooses Springbok x Dawn to bring back humanity in insurance

The first pitch of our new purpose-driven combination Springbok x Dawn was an immediate hit. Ethias has chosen us as its new creative and strategic partner. No coincidence, as this human-centered insurer is right up our alley. Together we will go the extra mile for a positive social change. The kick-off session demonstrated the great eagerness to work intensively together.

Ethias, one of the largest insurers in Belgium, is a customer-focused innovator. To grow this strong brand even further, the insurer was looking for a creative and strategic agency that can think brand-oriented, is strong in creation and also specializes in digital and data. In short, Ethias was searching for an agency with the DNA of Springbok x Dawn. During the challenging pitch, we proved to be the right partner and we will serve Ethias the coming years as lead agency, with a full-service and integrated approach.

Vincent Pécasse (Head of Marketing & Customers Solutions Ethias): "At Ethias, we put people and their environment at the heart of everything we do. And to live up to this, we dare to be kind, understanding and empathic. We have an unstoppable enthusiasm for the well-being of all. This new partnership with Springbok x Dawn is an opportunity to make this commitment even more visible and concrete with full conviction.”

David Snellenberg (Executive Creative Director Springbok x Dawn): "We can't think of a better account for the new combination Springbok x Dawn. Ethias allows us to deliver meaningful work and demonstrate the power of our combination of brand and tech, driven by purpose. Winning our first pitch proves that our new type of agency is a strong answer to the market demands. We look forward to working with this meaningful brand."

Alexander Cha'ban (Creative Director Springbok x Dawn): "Ethias is what we call a 21st century brand, a brand with ambition that wants to make a positive impact on society. Another great match with Springbok x Dawn is that the insurer has very high ambitions to make strides on the digital front. We look forward to working with Ethias to make our mission of 'reinventing marketing for 21st century brands' a reality."