Carli Jager new PR & Brand Director at Springbok x Dawn

- Amsterdam

Amsterdam, August 29 2022 – As of October 1, Carli Jager (32) will start as the new PR & Brand Director at Springbok x Dawn. Previously, Jager worked as a PR & Business Development Director at TBWA, as well as in the marketing and creative sector at Emerce and ADCN, among other agencies.

Jager says she is leaving behind a fantastic agency. "It’s an exciting challenge, being able to create communication and branding at Springbok x Dawn after more than three great years at TBWA. For me, it’s great to be given this opportunity, so I decided to take this big leap and start at Springbok."

"I have a lot of confidence in the future at Springbok x Dawn. An internationally growing company that assists beautiful brands. An ambitious new story is being written here. Springbok x Dawn is working towards a sustainable future, driven by the mission and values of the brands they work for. I like that."

From the Amsterdam office, Jager will focus on PR & Branding, with the task of further developing the Springbok brand internationally for the entire group. Springbok x Dawn currently employs 320 people in 6 locations across the Netherlands and Belgium. Springbok x Dawn's strength lies in combining purpose, data, and creativity. The agency is well on its way to becoming a leading sustainable agency internationally.

"Carli has been on our radar for a while and we’re delighted that she’s joining our team. We find that our story and meaningful work attracts many top talents. We’re really looking forward to Carli helping us with the international rollout of our story," says Springbok CEO and co-founder Kim Verhaegen.