8 stats why you should invest in a loyalty program.


Are you looking to boost your brand engagement and satisfaction? Consider investing in a loyalty program! At Springbok, we believe in mission-driven loyalty that aligns your brand values ​​with your customer's values. In this blog post, we explore why you should invest in a loyalty program. We also share how we help our clients build a deeper connection with their customers through loyalty tools, rewards, and service solutions. Check it out.

Loyalty dog

At Springbok, we believe in mission-driven loyalty. The aim? To let your customers actively participate in a community of brand advocates. By aligning your brand values with your customer's values, fulfilling their needs, and helping them express their community membership.

As Yvon Chouinard, founder of Patagonia once said: ‘Customers become advocates of brands because they develop an emotional connection with their core purpose. **Brands that cause advocacy provide value beyond just product quality and experience. **This connection is something that deserves analysis, as it is the foundation of true loyalty.’

Founder Patagonia Yvon Chouinard

A loyalty program helps to identify your sales - not only what is bought, but more importantly who is buying it - and it ensures repeat purchases and increases your brand engagement and your brand satisfaction. We start by analyzing your brand mission and customer mission. What are your values and how can we align them with your customer’s values? Consider this the starting point of your loyalty strategy.

From there we explore new possibilities together to build a deeper connection with your (potential) customers, looking at their passions, hobbies, and interests but also their pains and gains. Resulting in new loyalty tools, rewards, and service solutions that can be built with the expertise of Springbok. These steps have already been implemented for clients such as KPN, JBL and Thermen Resorts.

And all that loyalty-driven marketing pays off as qualitative and quantitative research shows:

Loyalty diagram

75% of members of top-performing loyalty programs have changed their behavior due to the presence of the loyalty program. How?

  • 64% of them are more likely to purchase more frequently
  • 50% of them are more likely to recommend the brand to others
  • 35% of them are more likely to choose the brand over competitors

The ROI of loyalty concepts is quantifiable, measurable, and good. Research shows that brands with loyalty concepts have:

  • 2.5x faster growth in revenue compared to other brands
  • 2-3% incremental sales compared to other brands
  • 6.4x lift in brand satisfaction with a personalized program
  • 1.6x lift in brand satisfaction with redeemers of rewards

So, do you want to increase the brand engagement of your customers through a brand- and data-driven customer loyalty proposition? Then Springbok Agency is the right place to go.

Want to exchange thoughts on this topic? Reach out to our Strategy Director Youri Harmsen via LinkedIn or send him a quick email (youri.harmsen@springbokagency.com). He'll be more than happy to have a chat about this.