March 24, 2021

Sammy Colson to become co-CEO of Springbok Group

The Springbok Group is growing fast. At the end of last year, Springbok acquired Dutch digital agencies Yourzine and Searchresult. Managing these newcomers' integration is one reason why Springbok recruited Sammy Colson to serve as co-CEO alongside Kim Verhaeghen. After 7 years at Yadera and Teamleader, Sammy returns to the agency world where he was active before moving on to the SaaS world. In his welcome email to the Springbok team, he describes it as coming home.

Sammy Colson's arrival is another step in realising the Springbok Group's ambition: to become the strongest digital agency in the Benelux by creating meaningful data-driven experiences for national and international clients. Sammy had been a shareholder since the acquisition of Rise + Shine in 2019. On 1 March 2021, he has now stepped into an active role as co-CEO. With this change, Springbok Group has someone at the helm who has always viewed clear and transparent business management as a critical success factor. 

Focus on efficiency 
"In my management approach, the focus is on efficiency and data as the engine for an organisation's growth. This vision comes straight from the SaaS world," Sammy explains. "I want to use data to look at what is really happening in an agency. From that knowledge, you can then set objectives, streamline processes and fine-tune reporting. That is crucial, especially if you are working with a private equity partner. The communication sector lags behind in this respect, and at Springbok, I want to show that we can do things differently."

Founder of Yadera 
Sammy's management vision is a direct result of his experiences at Yadera, a business management application focused on advertising agencies, digital agencies and IT companies — which he started with a partner in 2014. The idea for Yadera matured when he was managing partner at Emakina/Direct, where he began his agency career in 2009.

"I felt that for the day-to-day management of the agency, we were not working with useful tools," says Sammy. After discussions with the co-founder of Yadera, the concept of all-in-one software that focused on the digital communications industry's realities and provided real insights grew. The Yadera concept caught on. Meanwhile, Yadera is the most widely used application in the industry and was added by Teamleader to its portfolio in 2019.

Building a stable and integrated Group 
When the Springbok Group came knocking with the co-CEO offer, Sammy saw this as the moment to put the insights he has gained into practice."Thanks to Yadera, I came into contact with hundreds of agencies. From that, I developed a vision of how to manage an agency. This vision is what I now want to roll out at Springbok. I have always said that one day I would go back to the agency world. I have known Springbok for many years now and Indufin, the private equity partner. They are the right parties for me to complete the circle."

Kim Verhaeghen is particularly pleased with the arrival of Sammy as co-CEO. "The buy and build strategy of Springbok Group with our private equity partner Indufin is not only focused on fast growth. We want to create a stable, integrated group that adds value for our team members and clients. Sammy's knowledge and experience will help us achieve this. Moreover, this stability and integration will create a pleasanter and better workplace for the team. That is also crucial for a strong group where people are central."

Sammy Colson bio

  • 1978, Vilvoorde
  • Started in 2009 in the communication sector as Managing Partner of Emakina/Direct
  • Started in 2014 with Yadera, an all-in-one business management application for (digital) agencies 
  • Sold Yadera to Teamleader in 2019 
  • Started 1 March 2021 as co-CEO of the Springbok Group 

For more information about this press release, please contact:

Sammy Colson       sammy.colson@springbokagency.com             +32 484 25 86 58‬
Kim Verhaeghen     kim.verhaeghen@springbokagency.com           +32 478 88 18 57

About Springbok Group
Springbok Group is the digital group that encompasses Springbok, Adeptiv, YourZine, Searchresult, Rise + Shine and Unides. The various agencies have one common mission: to help clients develop and grow their digital business. They do this by designing, building and scaling digital programmes that turn customer journeys into meaningful experiences that make brands bigger and stronger. Every day, Springbok Group puts this mission into practice for national and international clients like Bridgestone, Daikin, ENGIE, Burger King, Albert Heijn, Brico, KPN, Efteling, Rituals Manutan, NLZiet and T-Mobile, from its offices in Mechelen (HQ), Brussels, Amsterdam, Utrecht and 's Hertogenbosch. The team currently consists of 280 people.

March 5, 2021

Springbok has the right profile for Reynaers Aluminium

MECHELEN, 5 MARCH 2021- Springbok won the competition for a cooperation contract for digital marketing at the group level of Reynaers Aluminium. With that win, the Mechelen-based digital agency adds a fast-growing international player to its client list.

The Springbok proposal that won the pitch takes the international ambitions of Reynaers Aluminium as its starting point. It translates the company vision into a well-thought-out recommendation for European communication, in which the current product-centric approach evolves into a customer-centric approach for all channels. There will also be improvements to the website, for which Springbok is doing the UX/UI and a new analytics set-up.

Reynaers Aluminium, specialised in window and door profiles, is a company that believes in innovation and investment as a driver for growth. A successful approach, proven by the results of recent years. With offices in 40 countries, the company has already invested heavily in digital transformation across the value chain.

Reynaers Aluminium's continued investment in digital communication is a logical next step. Dominique Schaeken was recruited as the company's Chief Marketing Officer. Together with her team, she searched for a strategic and creative partner that could offer a new approach to European content communication, taking full account of each country's sensibilities.

Dominique Schaeken: "Springbok convinced us with a strategic analysis and a data-driven approach, using UX/UI to translate it into concrete creative and human-centric content ideas."

Gert Lintermans, Strategy & Business Development Director of Springbok, sees Reynaers Aluminium's decision as another confirmation that Springbok's integrated vision is catching on. "Other agencies view content marketing purely as a creative exercise. But in our vision, it's a hub where data, technology and creation come together and connect to the customer's business and sales processes in a result-oriented way."

The first fruits of the new collaboration between Reynaers Aluminium and Springbok will be visible from spring 2021.

For more information about this press release, please contact:

Kim Verhaeghen     kim.verhaeghen@springbokagency.com           +32 478 88 18 57

About Springbok Group
Springbok Group is the digital group that encompasses Springbok, Adeptiv, YourZine, SearchResult, Rise + Shine and Unides. The various agencies have one common mission: to help clients develop and grow their digital business. They do this by designing, building and scaling digital programmes that turn customer journeys into meaningful experiences that make brands bigger and stronger. Every day, Springbok Group puts this mission into practice for national and international clients like Bridgestone, Daikin, ENGIE, Burger King, Albert Heijn, Brico, KPN, Efteling, Rituals Manutan, NLZiet and T-Mobile, from its offices in Mechelen (HQ), Brussels, Amsterdam, Utrecht and 's Hertogenbosch. The team currently consists of 280 people.

January 27, 2021

Springbok Group welcomes new customers and fresh talent

MECHELEN-UTRECHT, 22 JANUARY 2021 – At the start of the new year, the Springbok Group welcomed no less than 14 new employees. When Springbok and Adeptiv announced their merger at the end of 2020, they also set a clear goal: to become the strongest digital agency in the Benelux by creating meaningful data-driven experiences for national and international clients. The new talents will undoubtedly play a significant role — not only for the Group, but also for the new customers that the various units of the Group were able to acquire in the last couple of months.

At the Mechelen headquarters, two new employees will join Springbok's Client Services department. Liesbeth Stevens, who acquired extensive automotive experience at Spark44 and Wunderman, joins as Account Director. The team can also count on Emma Ryckaert as a new Project Manager. Emma has previously earned her stripes while working at Sanoma and Brantano.

With the visual aspect of content becoming increasingly important, the Creative Department is happy to welcome Stijn Van Doorslaer. As a Senior Graphic Designer, Stijn will reinforce the design talent within the team.

Coordinating the new and existing digital talent in Mechelen is Anne Van der Ghinst. She has previously managed the cooperation between various agency departments at DDB, TBWA and Havas, and now joins Springbok as Traffic Manager.

No fewer than ten new faces will be joining between 1 January and 1 March in various offices in the Netherlands. Client Service Manager Menno Van der Meulen, Technical Consultant Bart van der Werf and Data Engineer Tom van den Broek will play key roles. All three will provide data-driven expertise for their respective agencies' key accounts and the Group. Springbok is working hard on the full integration of its various units within the Group.

There will definitely be enough work. The Springbok group is able to announce a variety of new clients at the start of 2021. Rise + Shine recently gained Renault Benelux and Vanden Borre. Adeptiv started working for Dille & Kamille. And from the HQ in Mechelen, Springbok now serves ACV and Toyota Material Handling Europe.

Despite the corona crisis, CEO Kim Verhaeghen is confident about the new year. 

“Our clients are not losing heart. In close collaboration with them, we look for solutions that help them achieve the best possible results in the current situation, using the many possibilities that data, digital technology and creative communication have to offer. A rapid digital transformation is no longer just an option—it is a must. More and more companies are starting to realise this.”

For more information about the Springbok Group, please contact:

Kim Verhaeghen     kim.verhaeghen@springbokagency.com           +32 478 88 18 57

About Springbok Group
Springbok Group is the digital group that encompasses Springbok, Adeptiv, YourZine, SearchResult, Rise + Shine and Unides. The various agencies have one common mission: to help clients develop and grow their digital business. They do this by designing, building and scaling digital programmes that turn customer journeys into meaningful experiences that make brands bigger and stronger. Every day, Springbok Group puts this mission into practice for national and international clients like Bridgestone, Daikin, ENGIE, Burger King, Albert Heijn, Brico, KPN, Efteling, Rituals Manutan, NLZiet and T-Mobile, from its offices in Mechelen (HQ), Brussels, Amsterdam, Utrecht, 's Hertogenbosch and Paris. The team currently consists of 280 people.

December 18, 2020

Springbok leaps to the top of digital marketing in Benelux with the acquisition of PostNL subsidiary

Marketing group Springbok joins forces with Dutch sector colleague Adeptiv

Mechelen, December 18th 2020 – The Belgian marketing group Springbok is taking over its Dutch sector colleague Adeptiv, a PostNL subsidiary. Springbok thus continues to grow into one of the largest digital marketing players in Benelux. “Combining the strengths of both agencies brings together the ideal expertise for well-thought-out digital solutions,” says Kim Verhaeghen, Springbok CEO. With the acquisition of Adeptiv, the consolidation trend in the digital marketing world continues.

Springbok is acquiring Adeptiv, a PostNL subsidiary, and thus becoming one of the largest digital marketing players in Benelux. For Springbok, which is owned by investment company Indufin and the management team, it is the fourth acquisition in a short period. The company was founded in 2014 and in addition to its headquarters in Mechelen, it also has offices Brussels, Paris and Amsterdam. With this acquisition, Springbok is more than doubling its number of employees. The company currently employs 120 people, with Adeptiv this leaps to 280.

With the acquisition of its Dutch sector colleague, Springbok becomes one of the leading marketing automation and customer experience experts in Benelux. The digital marketing agency wants to grow into an international industry leader and had been looking for a suitable partner in the Netherlands for some time.

Sabine Bijleveld, Adeptiv CEO: “Their entrepreneurial mentality, culture and a shared vision of the market make Springbok the ideal partner for us. Together, we enable marketers to have greater control and to respond quickly to digitally-driven changes.”

New Dutch digital leader for Belgium
The digital marketing agency world has been consolidating increasingly over the last few years. Springbok is once again boosting this trend by bringing a Dutch digital leader to Belgium.
“Combining the strengths of both agencies brings together the ideal expertise for well-thought-out digital solutions. From our very first meeting with Adeptiv, there was a match in terms of DNA, ambitions and expertise,” says Springbok CEO, Kim Verhaeghen.

Post NL gives Adeptiv freedom to grow
With clients such as KPN, Rituals and Efteling, Adeptiv is a leading player in marketing automation, data-driven and customer journey marketing in its own market. Until recently, the company was a PostNL subsidiary.

In recent years, PostNL has strengthened its role as a logistics e-commerce player in Benelux. In order to give Adeptiv the opportunity to grow in their digital ambitions, PostNL allowed its subsidiary the scope to find a strategic fit with Springbok.

The current Adeptiv management will co-invest in the new group together with Springbok’s management and the investment fund, Indufin.

For more information about Springbok or Adeptiv, please contact:

Kim Verhaeghen
kim.verhaeghen@springbokagency.com
+32 478 88 18 57

About Springbok
Springbok is a next-gen digital agency which creates optimum customer experiences and campaigns by combining technology and creativity intelligently. The company was founded by Kim Verhaeghen and Vincent Van Lingen in 2014 and currently has 120 employees. Springbok works for international clients such as Mercedes-Benz, Bridgestone, ENGIE, Burger King and Daikin. In addition to its headquarters in Mechelen, the company has also opened offices in Brussels, Paris and Amsterdam. Their services comprise marketing automation, content production, performance marketing, UX, and service design and development.
www.springbokagency.com

About Adeptiv
Adeptiv is a leading customer journey marketing group with the goal of optimum growth of the customer base and customer value for its clients. This is achieved through the best possible combination of data, technology, creative work and media. Yourzine, Searchresult and Kernel are part of the technology-based, human-driven Adeptiv group. Adeptiv is supported by partnerships with Google, SalesForce, Selligent and Adobe, amongst others.
adeptiv.com

September 8, 2020

Extra manpower at Springbok to help clients face accelerated digitalisation

MECHELEN, September 7th 2020​ – The COVID-19 pandemic has been a continuous bearer of bad news over the past year. Springbok is happy to report some good news for a change. The consequences of the coronavirus have led to a shift in mentality at corporations and entrepreneurs. A number of new projects depended on data, technology and creativity to answer the challenges during and after the pandemic. The many articulations of the Springbok Group work increasingly integrated on new briefs and will get the support of a few new faces in the future.

The drastic influence of lockdowns, social distance regulation and other cautionary measures, caused corporations to question their organisation models and communication. “That results in an acceleration in the market,” poses Kim Verhaeghen, Managing Partner at Springbok. “We see that our clients are more open than ever to a creative vision, the possibilities of data and innovative technological solutions​—a​nd it’s no coincidence that these are the three pillars of the Springbok approach.

Active in many areas

“Apart from being open to transformation, there’s also more decisiveness from clients,” says Vincent Van Lingen, the second Managing partner at Springbok.

“This exceptional situation demands almost immediate action from corporations, in many areas at once. When the outbreak of the corona crisis hit us, we quickly started working on the communication for the tracing app Savitas. Today, we are helping clients like Bridgestone and Mercedes-Benz through the new economic conditions with the automation of digital marketing, streamlining of complex digital ecosystems and creating ‘phygital’ experiences.”

Exchange between disciplines

The integrated approach of the Springbok Group became a key advantage in these circumstances. The local Springbok offices in Mechelen, Amsterdam and Paris work closely together with each other, but also with the other companies within the Group: Rise + Shine, Unides (design studio) and Spring (UX design). “Ever since we became a group, we have always worked towards a constellation where 1 + 1 equals 3,” says Kim Verhaeghen. “Now we see the fruits of our labour. The challenges that our clients face demand a broad vision with a continuous exchange between experts in diverse disciplines.”

Welcoming Gert Lintermans

The current situation called Springbok to action and led to a number of new hires to service the changing needs of its national and international clients. The first notable newcomer is Gert Lintermans. He will be the new Group Business Development Director at Springbok. Data, technology and digital transformation are part of his DNA. He used to be Head of Innovation at Proximity BBDO and Head of Data and Technology at Wunderman. In his new role, he will not only attract new customers but also contribute to the international growth of the Springbok Group.

Two new faces at Client Services

Springbok welcomes two newcomers to the Client Services team as well. Joana Lazaro will become Client Service Director. Her international career, bringing her to Lisbon, Emakina in Switzerland and Brussels Airlines amongst others, is a perfect match with the border-crossing and groundbreaking approach that international clients came to expect from Springbok. Bert Leyssens makes the jump from Intracto and joins the Bridgestone Europe Client Services team as a Senior Technical Project Manager.

Reinforcing the data analysis and marketing automation department

Because Springbok increasingly leverages data, Liesl Moriau was hired as a Data Analyst. She will report to Strategy Director Christophe Fajs, whose team plays a vital role in the new projects. To support Springbok's growing marketing automation efforts, the Group signed Amaury Chavepeyer (ex Actito) and Andries Clippeleir (ex The Reference) as Project Managers and Louis Van Aken as a Salesforce Marketing Cloud Campaign Expert at Rise + Shine.

For more information about the Springbok Group, please contact:
Kim Verhaeghen
kim.verhaeghen@springbokagency.com
+​ 32 478 88 18 57

About Springbok
Springbok is a next-gen hybrid agency that creates optimal customer experiences and campaigns by combining technology and creativity. In this approach, Springbok merges the intelligence of a data science consultancy with the creativity of an agency and the methodology and user-oriented approach of a UX design studio. In this way, Springbok can help build an entire digital ecosystem, from website to omnichannel campaigns. The agency does this for national and international clients such as Mercedes-Benz, Bridgestone, Daikin, ENGIE, Burger King and Brico. Springbok has offices in Mechelen (HQ), Amsterdam and Paris with 115 employees.

April 30, 2020

Springbok helps create innovative QR codes for a coronavirus-free workplace

MECHELEN, April 30, 2020 – The fight against the coronavirus concerns all of us. That’s why Springbok, the Mechelen-based communication and service agency, wanted to contribute its expertise. Now that businesses are starting up again, the result of those effort becomes visible. Springbok's creative team collaborated on SAVITAS, a privacy-friendly alternative to tracing apps. SAVITAS strives to provide optimal security for employees during times of corona, without jeopardising their personal data. Employees can, on their initiative, scan QR codes throughout the workplace. 

“Expose COVID-19, not your privacy,” is the baseline that Springbok created for SAVITAS. The idea for SAVITAS is from inspection firm Vinçotte and start-up Esoptra, with support from Mensura and Attentia, two external services for prevention and protection at work, and Vias, the knowledge centre for social safety. 

SAVITAS makes tracing both voluntary and active

What makes SAVITAS different from other coronavirus tracing apps is that it uses social engagement to motivate users to participate voluntarily and share their location. All a user has to do is scan one of the many QR codes hung up in their workplace. These QR codes can appear in various spaces, such as meeting rooms, workshop spaces, and even the bathroom. But these QR codes are in no way linked to privacy-sensitive data.

If an employee in a company contracts the coronavirus, that person - after medical authorisation - anonymously informs SAVITAS that he or she is ill. SAVITAS then alerts users who also scanned identical QR codes around the same time as the infected person that they could be at risk. A user receives this alert the next time they voluntarily scan one of the QR codes or by visiting the SAVITAS website. Companies cannot trace or use this data in any way.

The importance of creative added value

"Those QR codes play a crucial role in the effectiveness of SAVITAS," says Alexander Cha'ban, Creative Director of Springbok. "Employees should develop a genuine scan reflex, motivated by the idea that if they scan, they protect themselves and their colleagues. That's why the QR codes needed to be augmented by a powerful communicative dimension."

This is where Springbok's strategic and creative know-how provided the necessary added value. Companies that join SAVITAS receive a roll with stickers that highlight not only the QR code but also the name and purpose of the action. "SAVITAS. Scan to be in SafeCompany" is the slogan that appears on each sticker.

A user-first brand experience

"We are very happy that we at Springbok were able to contribute to this wonderful initiative," concludes Alexander Cha'ban."SAVITAS connects nicely with our own motto ‘Improving people's daily lives by combining creativity with technology.’ With one simple impulse, all objections raised by tracing apps are resolved. To be able to bring that initiative to the people and immediately contribute to the economic relaunch of our country: isn't that what you're doing it for?”

For more information about Springbok or SAVITAS, please contact:

Kim Verhaeghen
kim.verhaeghen@springbokagency.com
+32 478 88 18 57

Vincent van Lingen
vincent.vanlingen@springbokagency.com       
+32 484 94 63 77

Alexander Cha’ban
alexander.chaban@springbokagency.com       
+32 496 40 05 00

About Springbok 

Springbok is a next-gen hybrid agency that creates optimal customer experiences and campaigns by combining technology and creativity. In this approach, Springbok merges the intelligence of a data science consultancy with the creativity of an agency and the methodology and user-oriented approach of a UX design studio. In this way, Springbok can help build an entire digital ecosystem, from website to omnichannel campaigns. The agency does this for national and international clients such as Mercedes-Benz, Bridgestone, Daikin, ENGIE, Burger King and Brico. Springbok has offices in Mechelen (HQ), Amsterdam and Paris with 120 employees. 


October 8, 2019

Brico and R+S bring in the Selligent 2019 Consumer First Marketing Award

For the 2nd consecutive year, Rise + Shine is proud to announce having received Selligent’s Consumer First Marketing Award. During the annual Reconnect Benelux event, the jury rewarded the effective consumer-centric approach for Brico and BricoPlanit in 2019.

Brico and BricoPlanit are part of Maxeda DIY Group, a market leading DIY retailer that operates 374 stores across the Benelux with over 7.000 employees. Brico is the DIY market leader in Belgium (144 stores) and offers a wide range of DIY, home decoration and gardening products. BricoPlanit has eleven big box stores in Belgium with the widest possible range in products.

Both formats identified opportunities to acquire, unify, grow and win back customers. In order to engage consumers across the lifecycle, Brico and BricoPlanit encountered several challenges:

  1. Identify customers in-store via card registrations in a GDPR compliant and time-saving way
  2. Understand customers better by collecting key data to enhance personalisation and the customer experience
  3. Allow customers to control the communication to prevent opt-outs

Every challenge was tackled with a consumer-centric approach enabling Brico and BricoPlanit to personalise online communication with amazing results as the living proof of the added value of Consumer First Marketing :

  • 400% more instore card registrations
  • 100k missing fields completed in DB in only 2 months
  • 86% flow completion
  • Open Rate x3 and CTO x2

Both Brico and Rise+Shine are aware that the most important ingredient for success was the close collaboration. 

We consider R+S as a partner, rather than a supplier of the Brico Digital Marketing team
– dixit Ozana Popescu, Head of CRM IT Productions

Eager to find out more? Download the case here.

About Rise + Shine
We are Rise + Shine, a technology agnostic data-driven agency. We are a partner in Strategy and Technology. We believe the consumer and its data should be at the heart of your business. 

We don’t just send emails. We define the right channel & timing, we create relationships. Most importantly, we translate your marketing into sales. To do so, Rise+Shine has a team of experts mastering multiple technologies such asSelligent Marketing Cloud, Salesforce Marketing Cloud, HubSpot, Actito, Mailchimp, Sendgrid, … 

Our portfolio include Brico, FNG Group, Takeda, D’Ieteren, Edenred, Burger King, Quick, Alpega and many more.

September 10, 2019

Springbok is boosting its marketing automation services with Rise + Shine.

Digital communication and service agency Springbok is continuing to realise its ambitious growth plans at a rapid pace. Managing Partners Kim Verhaeghen, Vincent Van Lingen and Alexander Cha’ban announced today that marketing automation specialist Rise + Shine has now become part of Springbok.

Joining forces brings Springbok one step closer to its ultimate goal, namely helping to shape the future of digital marketing as a top 3 player.

Rise + Shine is one of the leading marketing automation agencies in Belgium, and has itself enjoyed impressive growth. This comes as no surprise because marketing automation has become really indispensable in digital communication. Nowadays it’s crucial that organisations connect every area of their digital ecosystems. It’s only by doing so that they can address their target groups in each channel personally and consistently. Consumers have come to expect hyper-personal and consistent omnichannel marketing.

“Thanks to the acquisition of Rise + Shine, the Springbok Group gains strategic and technological marketing automation knowledge,” explains Kim Verhaeghen. “More than ever before, this allows us to build fully integrated digital ecosystems for our clients, from strategy to execution. Rise + Shine will continue to operate under its own name.”

For Michel Demoor, Rise + Shine’s founder and strategic director, joining the Springbok Group is a logical step. “We clicked immediately because, just like us, Springbok is very data-driven. For us, data are the basis for building relationships between brands and people, and making digital communication more personal.” Kim Verhaeghen emphasises that Springbok’s Artificial Intelligence knowledge can add new dimensions to marketing automation. “The future of marketing automation will be driven by predictive analytics via AI.”

Rise + Shine was founded in 2015. In just 3 years, the agency has achieved a turnover of €1.8 million and become a team of 20 people. Rise + Shine can include top brands such as Burger King, Quick, D’Ieteren, Brico, Tom&Co, Brantano, Siemens, Edenred, AXA, vacature.com, Accent Jobs and Brussels South Charleroi Airport amongst its clients. “It’s reassuring for these clients that Michel and I will remain on board for the long term,” says Jean Durand, the technological mastermind behind Rise + Shine. “Joining forces with Springbok puts us in a stronger position in the market and fits perfectly into the growth scenario we had envisaged from the start.”

With the arrival of Rise + Shine, Springbok is also expanding its Selligent and Salesforce capabilities. Rise + Shine offers its marketing automation advice and services for every platform. But for Selligent and Salesforce, it is a certified specialist. Amongst other awards, Rise + Shine has also won the Benelux Gold Selligent Award for its vacature.be case study.

With Rise + Shine, the Springbok Group is also gaining a foothold in Brussels. Rise + Shine will remain in its offices at Brussels’ South Station. “This Brussels hub is the perfect base for us to become a leading player, even south of the language border,” says Alexander Cha’ban.

Vincent Van Lingen concludes, “Following the opening of Springbok Paris and the investment in the AI start-up AddRelevance, this is another big step for Springbok. We look forward to further acquisitions in the Netherlands and France to realise our further international ambitions.”

For more information about Springbok or Rise + Shine, please contact:

Kim Verhaeghen
kim.verhaeghen@springbokagency.com
+32 478 88 18 57

Vincent Van Lingen
vincent.vanlingen@springbokagency.com
+32 484 94 63 77

Alexander Cha’ban
alexander.chaban@springbokagency.com
+32 496 40 05 00

About Springbok

Springbok is a next gen hybrid agency which, thanks to the combination of technology and creativity, creates optimum customer experiences and campaigns. In its approach, Springbok combines the intelligence of a data science consultancy with the creativity of an agency and the methods and people-oriented approach of a UX design studio. By doing so, Springbok can help to build an entire digital ecosystem from website to omnichannel campaigns. The agency does this for international clients such as Mercedes-Benz Benelux, Bridgestone Europe, Medialaan, Daikin Europe, Engie Electrabel, Beko, Xerius and Kinepolis. Since it was founded in 2014, Springbok has grown hugely. Today, it has branches in Mechelen (HQ), Amsterdam and Paris, and the team comprises 110 people.

About Rise and Shine

Rise + Shine
 is a data-driven marketing agency, specialising in creating customer engagement and conversion, from marketing to sales. It works for Burger King, Quick, D’Ieteren, Brico, Tom&Co, Brantano, Siemens, Edenred, AXA, vacature.com, Accent Jobs and Brussels South Charleroi Airport. The team makes marketing more efficient by adding a personal bond, by identifying high-quality prospects, feeding 1-on-1 leads and stimulating existing customers’ buying behaviour.

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