For the 2nd consecutive year, Rise + Shine is proud to announce having received Selligent’s Consumer First Marketing Award. During the annual Reconnect Benelux event, the jury rewarded the effective consumer-centric approach for Brico and BricoPlanit in 2019.

Brico and BricoPlanit are part of Maxeda DIY Group, a market leading DIY retailer that operates 374 stores across the Benelux with over 7.000 employees. Brico is the DIY market leader in Belgium (144 stores) and offers a wide range of DIY, home decoration and gardening products. BricoPlanit has eleven big box stores in Belgium with the widest possible range in products.

Both formats identified opportunities to acquire, unify, grow and win back customers. In order to engage consumers across the lifecycle, Brico and BricoPlanit encountered several challenges:

  1. Identify customers in-store via card registrations in a GDPR compliant and time-saving way
  2. Understand customers better by collecting key data to enhance personalisation and the customer experience
  3. Allow customers to control the communication to prevent opt-outs

Every challenge was tackled with a consumer-centric approach enabling Brico and BricoPlanit to personalise online communication with amazing results as the living proof of the added value of Consumer First Marketing :

  • 400% more instore card registrations
  • 100k missing fields completed in DB in only 2 months
  • 86% flow completion
  • Open Rate x3 and CTO x2

Both Brico and Rise+Shine are aware that the most important ingredient for success was the close collaboration. 

We consider R+S as a partner, rather than a supplier of the Brico Digital Marketing team
– dixit Ozana Popescu, Head of CRM IT Productions

Eager to find out more? Download the case here.

About Rise + Shine
We are Rise + Shine, a technology agnostic data-driven agency. We are a partner in Strategy and Technology. We believe the consumer and its data should be at the heart of your business. 

We don’t just send emails. We define the right channel & timing, we create relationships. Most importantly, we translate your marketing into sales. To do so, Rise+Shine has a team of experts mastering multiple technologies such asSelligent Marketing Cloud, Salesforce Marketing Cloud, HubSpot, Actito, Mailchimp, Sendgrid, … 

Our portfolio include Brico, FNG Group, Takeda, D’Ieteren, Edenred, Burger King, Quick, Alpega and many more.