Daikin Europe - Springbok
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Daikin Europe nv

Experience your perfect climate

Client: Daikin Europe nv
Task: Build a responsive website for 43 countries
Scale: EMEA

Menu: Digital strategy, copywriting, service design and photography

Daikin Europe N.V is a manufacturer and supplier of heating, ventilation and air conditioning equipment. With 90 years of experience, Daikin is renowned for its climate control technologies. As continuous improvement is a core part of the company’s success, we saw an opportunity to help Daikin increase its stake in the digital world by rebuilding its European, Middle-East & African websites.


Available in 43 countries, the EMEA website featured a great deal of information, but was difficult to navigate. To solve this issue, our goal was to put the focus back on the user to deliver a new brand experience. Through extensive research, we established our target audience and built a site to incorporate several unique customer journeys. So whether you’re a consultant looking to improve a building’s environmental score or a customer investing in your first air conditioner, the new website’s intuitive layout can direct you to find the information you need.

From strategy and concept to development and design, our process of co-creation ensured no stone was left unturned. To showcase the Daikin story, our copywriters reworked the text to be more comprehensible, accurate and interesting for users, as well as optimised for SEO to drive organic traffic. Our design team also conducted photo and video shoots to include engaging, high-quality content showcasing Daikin’s vast product range in different settings.


Since launching in April 2017, the new websites that have gone live have shown a significant improvement in engagement of visitors and conversions.