MECHELEN-UTRECHT, 22 JANUARY 2021 – At the start of the new year, the Springbok Group welcomed no less than 14 new employees. When Springbok and Adeptiv announced their merger at the end of 2020, they also set a clear goal: to become the strongest digital agency in the Benelux by creating meaningful data-driven experiences for national and international clients. The new talents will undoubtedly play a significant role — not only for the Group, but also for the new customers that the various units of the Group were able to acquire in the last couple of months.

At the Mechelen headquarters, two new employees will join Springbok's Client Services department. Liesbeth Stevens, who acquired extensive automotive experience at Spark44 and Wunderman, joins as Account Director. The team can also count on Emma Ryckaert as a new Project Manager. Emma has previously earned her stripes while working at Sanoma and Brantano.

With the visual aspect of content becoming increasingly important, the Creative Department is happy to welcome Stijn Van Doorslaer. As a Senior Graphic Designer, Stijn will reinforce the design talent within the team.

Coordinating the new and existing digital talent in Mechelen is Anne Van der Ghinst. She has previously managed the cooperation between various agency departments at DDB, TBWA and Havas, and now joins Springbok as Traffic Manager.

No fewer than ten new faces will be joining between 1 January and 1 March in various offices in the Netherlands. Client Service Manager Menno Van der Meulen, Technical Consultant Bart van der Werf and Data Engineer Tom van den Broek will play key roles. All three will provide data-driven expertise for their respective agencies' key accounts and the Group. Springbok is working hard on the full integration of its various units within the Group.

There will definitely be enough work. The Springbok group is able to announce a variety of new clients at the start of 2021. Rise + Shine recently gained Renault Benelux and Vanden Borre. Adeptiv started working for Dille & Kamille. And from the HQ in Mechelen, Springbok now serves ACV and Toyota Material Handling Europe.

Despite the corona crisis, CEO Kim Verhaeghen is confident about the new year. 

“Our clients are not losing heart. In close collaboration with them, we look for solutions that help them achieve the best possible results in the current situation, using the many possibilities that data, digital technology and creative communication have to offer. A rapid digital transformation is no longer just an option—it is a must. More and more companies are starting to realise this.”

For more information about the Springbok Group, please contact:

Kim Verhaeghen     kim.verhaeghen@springbokagency.com           +32 478 88 18 57

About Springbok Group
Springbok Group is the digital group that encompasses Springbok, Adeptiv, YourZine, SearchResult, Rise + Shine and Unides. The various agencies have one common mission: to help clients develop and grow their digital business. They do this by designing, building and scaling digital programmes that turn customer journeys into meaningful experiences that make brands bigger and stronger. Every day, Springbok Group puts this mission into practice for national and international clients like Bridgestone, Daikin, ENGIE, Burger King, Albert Heijn, Brico, KPN, Efteling, Rituals Manutan, NLZiet and T-Mobile, from its offices in Mechelen (HQ), Brussels, Amsterdam, Utrecht, 's Hertogenbosch and Paris. The team currently consists of 280 people.