MECHELEN, April 30, 2020 – The fight against the coronavirus concerns all of us. That’s why Springbok, the Mechelen-based communication and service agency, wanted to contribute its expertise. Now that businesses are starting up again, the result of those effort becomes visible. Springbok's creative team collaborated on SAVITAS, a privacy-friendly alternative to tracing apps. SAVITAS strives to provide optimal security for employees during times of corona, without jeopardising their personal data. Employees can, on their initiative, scan QR codes throughout the workplace.
“Expose COVID-19, not your privacy,” is the baseline that Springbok created for SAVITAS. The idea for SAVITAS is from inspection firm Vinçotte and start-up Esoptra, with support from Mensura and Attentia, two external services for prevention and protection at work, and Vias, the knowledge centre for social safety.
SAVITAS makes tracing both voluntary and active
What makes SAVITAS different from other coronavirus tracing apps is that it uses social engagement to motivate users to participate voluntarily and share their location. All a user has to do is scan one of the many QR codes hung up in their workplace. These QR codes can appear in various spaces, such as meeting rooms, workshop spaces, and even the bathroom. But these QR codes are in no way linked to privacy-sensitive data.
If an employee in a company contracts the coronavirus, that person - after medical authorisation - anonymously informs SAVITAS that he or she is ill. SAVITAS then alerts users who also scanned identical QR codes around the same time as the infected person that they could be at risk. A user receives this alert the next time they voluntarily scan one of the QR codes or by visiting the SAVITAS website. Companies cannot trace or use this data in any way.
The importance of creative added value
"Those QR codes play a crucial role in the effectiveness of SAVITAS," says Alexander Cha'ban, Creative Director of Springbok. "Employees should develop a genuine scan reflex, motivated by the idea that if they scan, they protect themselves and their colleagues. That's why the QR codes needed to be augmented by a powerful communicative dimension."
This is where Springbok's strategic and creative know-how provided the necessary added value. Companies that join SAVITAS receive a roll with stickers that highlight not only the QR code but also the name and purpose of the action. "SAVITAS. Scan to be in SafeCompany" is the slogan that appears on each sticker.
A user-first brand experience
"We are very happy that we at Springbok were able to contribute to this wonderful initiative," concludes Alexander Cha'ban."SAVITAS connects nicely with our own motto ‘Improving people's daily lives by combining creativity with technology.’ With one simple impulse, all objections raised by tracing apps are resolved. To be able to bring that initiative to the people and immediately contribute to the economic relaunch of our country: isn't that what you're doing it for?”
For more information about Springbok or SAVITAS, please contact:
+32 496 40 05 00
Springbok is a next-gen hybrid agency that creates optimal customer experiences and campaigns by combining technology and creativity. In this approach, Springbok merges the intelligence of a data science consultancy with the creativity of an agency and the methodology and user-oriented approach of a UX design studio. In this way, Springbok can help build an entire digital ecosystem, from website to omnichannel campaigns. The agency does this for national and international clients such as Mercedes-Benz, Bridgestone, Daikin, ENGIE, Burger King and Brico. Springbok has offices in Mechelen (HQ), Amsterdam and Paris with 120 employees.