WE ARE PRO
WE ARE PRO
Client: Mercedes-Benz Vans
Task: Support official Mercedes-Benz van dealers with MarCom materials
Menu: Creative concept, art direction, copywriting, photography, film
VanPro is a stamp of approval issued by Mercedes-Benz Vans for specific van dealers. It guarantees Mercedes-Benz Vans drivers top service. To become VanPro certified, a van dealer must pass an extensive audit and satisfy more than 200 criteria performed by Mercedes-Benz Vans. To sum it up, becoming a VanPro dealer is a big deal. And Mercedes-Benz Vans called us in to help them support these high quality dealers.
We worked with Mercedes-Benz Vans and VanPro dealers to show that becoming VanPro certified is not Mission Impossible. It may seem like an impossible task to satisfy more than 200 criteria, but it is possible. We wanted to reward VanPro certified dealers with their own personalised, Mission-Impossible-inspired dealer film. These films appeared in video greeting cards that we delivered to each dealer along with a personalised Welcome Bag. The bag includes a variety of promotional items, POS signage and advertising materials. Our relationship with the dealers doesn’t end there; it’s a continuing story where we provide them with updated POS, advertising and marketing materials.